“Whenever I respond to an essay, I am responding to the perception and truth...”  --Sheila Bendar
From Peter Greenburg, travel editor for CBS News:
From conference founder Don George:
There are many methodologies and techniques for writing a novel. Perhaps one of the most respected and potentially useful is Randy Ingermanson’s Snowflake Method.
A guidebook is something you depart from.
Look for the hidden gems when you travel. “First thing off the plane, I go to the fire department. They know all the best places. And I always talk to the hotel maids.”
Focus on the wonder of the place, not the gripes.
Develop a passion for language
Look for the larger connection that makes your story universal.
A sidewalk café is not a waste of time. Sit, see, absorb-and don’t tweet! Turn off all the machines and just listen to the earth breathe.
Travel writers must be more specific now than ever. Facts! Facts! Facts! What side of the street should you walk down if you’ve never seen Notre Dame?
Observe during the days. Write your notes at night.
Always carry a corkscrew; never pass up a bathroom.
By Ellen Cassedy
By Anne Sigmon
There are many methodologies and techniques for writing a novel. Perhaps one of the most respected and potentially useful is Randy Ingermanson’s Snowflake Method.
by Laura Brennan
by Arlene Mandell
by Brittany Behrman
by Reed Farrel Coleman, Author of Hurt Machine
by Chris Baty
by Ray Gustini Jun 02, 2011
http://www.theatlanticwire.com/authors/ray-gustini/
by Joseph Bates

Author of The Nighttime Novelist: Finish Your Novel in Your Spare Time
by Jeffrey Small

Author of The Breath of God
From Georgia Hesse, doyenne of Bay Area travel writers, and founding editor of the San Francisco Examiner travel section:
by Victoria Zackheim
by Francine Garson

You look good. Did you lose weight?

Or maybe…

Did you lose weight? You look good.
by Stephen Bakalyar

Talking for Writers
National Novel Writing Month's Secret Weapon
5 Ways to Get Noticed and Earn a Full-Time Writing Job
Here Are 15 Excellent Tips for Writing a Book
The Art of the Follow-Up
Checking for Plot Holes
Writing Tips From A Pro
The Snowflake Method Ten Step Process
Who Cares About Your Family Story?
Ten Tips to Ensure Readers Will Care
Always write for yourself. That’s when you get engaged emotionally. The story must be important to you or it won’t be important to readers.
Adding personal details about your experience lends depth to the story. But the “I” shouldn’t dominate.  Write about others, too.
Enrich your writing with sensory details; transport the reader to the place you’re writing about.
Great travel writing helps both the reader-and the writer-understand life.
Tips From the Travel Writing Pros
The 2013 conference will be held August 8-11 in Corte Madera. Registration information is available on the Book Passages website.

“This conference is no private party for the travel-writing elite or some secret society of travelerati,” says Lavinia Spalding, editor of the Best Women’s Travel Writing series from Travelers Tales.  “It open to anyone and hands down the most exciting writing event I've ever attended. Consider this: there's no application process, no previous publishing credits required. No judgment, ego, or cliques, and absolutely no limit to the connections you can make.”

Anne Sigmon writes about her adventures-and misadventures-as a stroke survivor and autoimmune patient who still tromps through the wild: to Burmese jungles, Syrian deserts, backpacking with llamas in the Utah wilderness.
1. Write a one-sentence summary of your novel.

2. Expand the sentence to a paragraph describing the story narrative, any major events and the ending.

3. Now consider the main character and write a one page summary for each, considering the following points:

    •  A one-sentence summary of the character’s storyline.

    •  The character’s motivation (what does he/she want abstractly?).

    •  The character’s goal (what does he/she want concretely?).

    •  The character’s conflict (what prevents him/her from reaching this goal?).

    •  The character’s epiphany (what will he/she learn, how will he/she change?.

    •  A one-paragraph summary of the character’s storyline.

4. Go back to the summary you wrote in 2 and expand each sentence into a paragraph. Randy’s advice here is:

“Take several hours and expand each sentence of your summary paragraph into a full paragraph. All but the last paragraph should end in a disaster. The final paragraph should tell how the book ends.” http://www.advancedfictionwriting.com/art/snowflake.php

5. Write a one-page description for each major character, which tells the story from their point of view.

6. Expand your one page plot synopsis into a four-page plot synopsis.

7. Expand your character descriptions from 3 into full ‘character charts’.

8. Using the expanded synopsis, make a list of every scene you will need to write to complete the novel.

9. Using the scene list, write a multi-paragraph narrative description of each scene.

10. Write your first draft.

This post is a summary of Ingermanson’s thinking and ideas. I strongly suggest that if you wish to apply the Snowflake Method that you go to http://www.advancedfictionwriting.com/ to find more details.

EDITOR’S NOTE: Writing memoir instead of fiction? The same method should work and should help you write the whole story as opposed to a one-sided version.

This article originally ran at http://bubblecow.co/author/bubblecow/. BubbleCow is a family business founded by novelist Caroline Smailes.
Longtime Wired writer Steve Silberman, is about to start work on his first book, a piece of non-fiction based on an article he wrote in 2001 about Asperger's syndrome, and he's solicited advice from 22 authors about the process of bookwriting. The responses run the gamut from practical advice about how to get organized to ruminations on the art of writing long. These 15 struck us particularly useful, and applicable to both fiction and non-fiction.

    •  Use Scrivener to write your book. Awesome organizing tool as well as word processor. -- Mark Frauenfelder (The Mad Professor)

    •  "The first tip is that readers expect books to be exhaustive on their subjects. That doesn’t mean they want the books to be long - it means that they expect that you will cover all the basic ground that needs to be covered to understand the subject, even if they know some of it already. This piece of advice may or may not be relevant to your subject. In my case, with a very idiosyncratic book on viral culture, it led to people asking me at readings why I hadn’t included an analysis of X or Y viral phenomenon in my book. “Because you already know about it,” the magazine guy in me always wanted to respond. But in the book world, people want to see you mention the stuff they already know, at least in passing (or to knock it down)- otherwise, how can it claim to be a book on the subject? It’s worth taking that point of view seriously." -- Bill Wasick (And Then There's This)

    •  "I tried, not always successfully, to start each day with some discrete goal I wanted to accomplish: write 200 words, or get through a certain amount of research, or conduct two interviews, or whatever. If I set out to spend a day “writing,” that would be so overwhelming I’d end up just farting around online all day instead of starting the climb the mountain." -- Seth Mnookin (The Panic Virus)

    •  "Planning. Planning. Planning. It’s a campaign. I used some project management tools in the end to put some order into the vastness. That’s the thing about the bigger scale. It requires more management to support the creativity. Cultivate a good relationship with your editor from the beginning. He/she is going to be your task master at some point. That’s going to go so much better if he/she is also your friend, colleague, supporter, and fan. The campaign of writing a book can get so lonely sometimes, you need a good attaboy just to remind yourself of why you’re doing it and that you’re not the crazy loser who needs to get out more." -- Barry Boyce (The Mindfulness Revolution)

    •  "When I’m writing a book I only read other books that somehow inform my book. If it doesn’t serve my process - no matter how much I want to read it - I don’t. I suspect there are a lot of people who will give the opposite opinion (take a break from reading about your subject matter, etc.), but I’m not one of them. This is your time to be completely and justifiably obsessed. So go ahead - bask in the madness." -- Peter Conners (Growing Up Dead)

    •  "Do as much research as possible away from the Internet - with living people, in real places." -- Carl Zimmer (The Tangled Bank)

    •  "Get through a draft as quickly as possible. Hard to know the shape of the thing until you have a draft. Literally, when I wrote the last page of my first draft of Lincoln’s Melancholy I thought, Oh, shit, now I get the shape of this. But I had wasted years, literally years, writing and re-writing the first third to first half. The old writer’s rule applies: Have the courage to write badly." -- Josh Shenk (Lincoln's Melancholy)

    •  "Write when the book sucks and it isn’t going anywhere. Just keep writing. It doesn’t suck. Your conscious is having a panic attack because it doesn’t believe your subconscious knows what it’s doing." -- Cory Doctorow (Makers)

    •  "I do not write from the beginning to the end. I write in the order that particular parts take form in my mind and I enjoy mulling them over… I mull and mull and imagine I am explaining them to someone and then I write them down. I have the order in mind, so I write whatever part is bubbling energetically in my mind, print it out (always) and begin a stack on THE BOOK on a corner of my desk into which I can add pieces (in their proper order) as they get written and so I have a visible proof at all times that something is happening." -- Sylvia Boorstein (It's Easier Than You Think)

   •  "Develop a very serious plan for dealing with internet distractions. I use an app called Self-Control on my Mac." -- Ben Casnocha (My Start-Up Life)

    •  "Get feedback - oodles of it. Along the way, show pieces of your book to lots of people - different types of people. Ply them with wine and beg them for candor. Find out what’s missing, what’s being misinterpreted, what isn’t convincing, what’s falling flat. This doesn’t mean you take every suggestion or write the book by committee. But this process will allow to marry your necessarily-precious vision with how people will actually react. I find that invaluable." -- David Shenk (The Forgetting)

    •  "I find it helpful sometimes - and still to my surprise - trying to explain to someone what it is I’m trying to write about, usually someone bright but in a different intellectual zone, and not a writer. Or, likewise, in a letter or email to such a person." -- August Kleinzahler ( Cutty, One Rock)

    •  "The process of lining the book up, giving it a bedside manner, asking 'Is this what it is about? But what is it really about' was a plunge. I had to explain the work to myself in more and more elementary language. I came to enjoy doing this. It helped when I realized that the discovery process was part of the writing and I didn’t have to be through it already." -- John Tarrant (Life Inside the Dark)

    •  "Advice from a Newsweek editor I worked with in the ’80s, Nancy Cooper. Roughly my age, but so much smarter and more worldly and sophisticated. I was worried about writing the opening story of the nation section. And she sent me a note that read: ”You just start working and you keep working til it’s done. That’s all there is to it; no mystery.” -- John Schwartz (Tall)


This article originally appeared on The Atlantic Wire, http://www.theatlanticwire.com/entertainment/2011/06/so-youre-writing-book-heres-15-tips/38428/.
I accidentally founded National Novel Writing Month back in 1999. Since then, I've watched, amazed, as the event has grown from 21 overcaffeinated friends into a literary block party with over 200,000 participants every year.

So what's the secret?

I think it really comes down to that 30-day deadline. Month-long deadlines, whatever the goal, are very powerful beasts. There's a reason why so many self-help books are built around a 30-day schedule-it's really the biggest chunk of time that I think human brains can effectively plan around. To me, the power of a 30-day deadline for novelists comes down to three factors:

1) A month gives you enough time to get a draft done, but not so much time that you start procrastinating. Procrastination will kill creative projects the same way rust eventually locks up gears on an abandoned bicycle. Isaac Newton was absolutely right when he said that objects at rest will stay at rest. Which is why people who give themselves a month to write a novel draft are-strangely enough-more likely to finish it than people who give themselves a year. The thirty-day deadline gets those gears moving immediately, and forces you to come up with a realistic schedule that breaks the daunting task of writing a first draft into a series of manageable, daily writing goals.

2) A month-long deadline forces you to abandon perfection and shoot for completion. This is exactly where you want to be on a first draft. Because if you give yourself enough time to analyze every word you write, nothing is going to be good enough. You'll spend so much time beating yourself up about the quality of your sentences that you'll never around to getting a story down on paper. When it comes to first drafts, the best thing you can do is turn off your inner editor and just commit to getting a beginning, a middle, and an end down on paper. Was that page the worst thing you've ever written? Good! Now go write another lousy page. Then another. And another. Hundreds of thousands of writers have edited a bad first draft into a great novel. But no one has ever edited a blank page into anything but a blank page.

3) A month-long deadline brings out the cheerleaders. Imagine a marathon without supporters or spectators. Just solitary runners moving silently through empty city streets. If they drop out of the race, no one notices. If they cross the finish line, no one cares. This, essentially, is the state in which we write our books. Most people don't know our writing project exists, and those who do tend to stop asking about it after a couple months. The manuscript becomes something we grapple with alone, usually at the times of day when we're most exhausted. Is it any wonder so many book projects get abandoned?

When you're writing a book on a month-long deadline, people get excited. They want to help. There's something about the folly of the endeavor that brings out cheerleaders, and you'll find everyone from your local barista to your normally grumpy boss eagerly wanting updates on your progress. Significant others also have an easier time embracing the month-long novel, and will swap childcare or chore duties for one month so you have more time to write. That encouragement (and increased writing time) is priceless, but the real gift you get from your cheerleaders is commitment. I guarantee that there will come a point in the month when your manuscript looks like a total disaster and all you want to do is quit. The only thing keeping you going will be the fact that you don't want to disappoint all those people who believe in you. So you grudgingly keep at it, logging your daily word count while cursing the whole concept. And a few thousand words later, you stumble on some great twist or character and you're in love with our book again, and you're so thankful you didn't give up.

+++

Chris Baty is the Founder of NaNoWriMo, and the author of No Plot? No Problem! A Low-Stress, High-Velocity Guide to Writing a Novel in 30 Days.
Holding a job that distracts you from cultivating your true talents is a frustration for anyone. Fortunately for those who possess a passion for writing, it’s possible to refine your writing skills while earning a living doing so.

Showing potential employers your value as a writer is paramount to getting ahead of the competition. Because it’s not always simple to craft a job-winning portfolio, I’ve compiled a list of the five ways that I successfully built my resume and satisfied my calling to write for a living.

I appreciate the chance to share these tips with the readers of Writer Advice; I hope that they will help you in advancing your skills while supporting yourself through your writing!

Read the tips here:  https://www.ecollegefinder.org/pdfs/ecf_5wayswritingjob.pdf

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For years after Brittany Behrman earned her degree in 2009, she spent her time searching for work. In her job hunt, she perfected these tips and used them to find a position writing for the online colleges portal eCollegeFinder.org.
For the past five years, I’ve taught a summer class in writing-How To Write Genre Fiction or How To Write A Novel-at Hofstra University on Long Island. It’s a three-credit class open to regular students, graduate students, and continuing education students as well. Furthermore, it’s an accelerated class in that I must teach a full term’s worth of material in two consecutive weeks-four hours a day, ten days in a row. In order to accomplish this I had to learn how to reduce lessons down to their most impactful, economical forms.

Then, two years ago, Larry Light, the current Executive Vice President of Mystery Writers of America-a position I once held-came to me and asked me to lead an effort to develop an idea called MWA University. This was to be a program where Mystery Writers of America would offer six hours of college level writing instruction on a single day as a member benefit. Six hours sounds like a lot of time, but in reality it is very little to teach the basics of fiction writing. Again, I was forced to concentrate my lesson plans even further. Here are just some of the bits of writing advice I give to my students that I have developed along the way.

Narrative: New writers are often flummoxed by this concept. Here's an exercise: Download the late Harry Chapin's "Cat's in the Cradle" or "Taxi" or "W-O-L-D". In these songs, all about five minutes in length, Chapin perfectly exemplifies a complete narrative. There is a beginning, middle, and end with deep characterization, and emotional story arcs. If he can tell stories this complete in five minutes, imagine what you can do in three hundred pages.

First or Third Person: First person allows for an intimacy between the narrator (usually the protagonist) of the story and the reader that is unachievable through third person. However, first person can be very limiting because all the information to the reader must be delivered through the narrator/protagonist's experiences. The reader can never know what is going on in another character's life when that character is not with the protagonist. It also means the protagonist must be constantly "on screen". Third person allows for broader experience in that the reader can have a greater sense of the complete picture. It may even allow the reader to know what is going on in the lives and minds of several characters even within a single scene. The price a writer pays for writing in third is lack of intimacy and potential confusion.

To Outline or Not To Outline: Fiction writing is an odd combination of comfort and discomfort. I, for one, never outline because it robs the spontaneity of the writing experience. I feel once I've done an outline, I've already written the book and I have no desire to write it twice with no surprises. On the other hand, many successful authors do rigorous outlining. They feel they cannot enjoy the writing process if they haven't gotten the heavy lifting of plot out of the way. Just as with routine, experiment. Find out what works best for you and stick with it.

Rule of Three: A difficult issue for new writers to make sense of is how to handle critiques and criticism. On the one hand, you can't change a manuscript to suit every individual bit of criticism you receive. On the other, as I mentioned earlier, you can't remain stubbornly wedded to your manuscript as if it was biblical scripture. When seeking feedback or when you begin the search for an agent or publisher, follow the rule of three. If three people mention one specific weakness in your manuscript -- The protagonist wasn't likeable. The plot was confusing. Your antagonist was one dimensional. -- you might want to pay attention.

© 2011 Reed Farrel Coleman, author of Hurt Machine

Author BioReed Farrel Coleman, author of Hurt Machine, is the former executive vice president of Mystery Writers of America. He has published twelve novels -- two under his pen name Tony Spinsosa -- in three series, and one stand-alone with award-winning Irish author Ken Bruen. His books have been translated into seven languages.

Reed is a three-time winner of the Shamus Award for Best Detective Novel of the Year. He has also received the Macavity, Barry, and Anthony Awards, and has been twice nominated for the Edgar® Award. He was the editor of the anthology Hard Boiled Brooklyn, and his short fiction and essays have appeared in Wall Street Noir, The Darker Mask, These Guns For Hire, Brooklyn Noir 3, Damn Near Dead, and other publications.

Reed is an adjunct professor at Hofstra University, teaching writing classes in mystery fiction and the novel. He lives with his family on Long Island.

For more information please visit http://www.reedcoleman.com/, and follow the author on Facebook and Twitter.
Ingermanson has constructed a 10-step process, which I have summarized below. This process is based around the idea that a writer begins with a simplistic Deep Theme and then, over time, develops and adds complexity. This makes the formation of the novel a conscious process, rather then a random creative exercise.

I am not saying that this is the ‘best’ method to write a novel. In fact, I feel many writers will be horrified at such detailed levels of planning. However, some writers will find an affinity with the Snowflake Method. If you are a writer that plans, this post might just change your writing life!
If you want to get published, you must practice the art of the follow-up.  Let’s say you’ve sent out 23 poems, 11 short stories and five essays in the year 2011.  Some were rejected with a polite note.  Others disappeared into the Internet ether, perhaps with the publication itself.  There’s a lot of that going around.  A few pieces were accepted.

You should have an Excel spread sheet or simple yellow pad where you keep track of your submissions, rejections and acceptances.  And now you wait . . . and wait. .

Don’t be too impatient, as most editors are paid little or nothing and have to earn a living doing something else.  Six months go by.  Three poems and a short story that were supposed to be published do not appear.

If you’re the laid back type, you might wait longer.  But eventually you should find out if and when your carefully crafted work has been/will be/will not appear in print or on line.

You may want to add another rhinestone in your tiara, or to send your excellent work somewhere else.

Do not call, even if you have their phone number.  They won’t remember you.  Instead, write a polite email to the editor.  Attach another copy, in case the original has been misplaced.

If the piece was to be in an anthology, you may want to contact the publisher.  Nine months or a year can elapse between the time the anthology’s editor submits the manuscript and the actual publication appears.

I really do practice what I preach. On a recent rainy morning I spent an hour on follow-up activities and learned:

    •  Marco Polo Quarterly has a new website. My short story would appear in mid-September.  The editor thought he had emailed everyone.
    •  The editor of Hudson View had mailed the Spring 2011 issue with “Jacques & Allegra,” a poem about ballet dancers, but it never arrived. She sent another copy.
    •  An anthology, Israeli/Palestinian Poets Respond, which accepted a poem in 2010, had experienced delays when some of the Palestinians pulled their work out (!)  It is now scheduled for publication in February 2012.

Several well-respected writing coaches in Sonoma County, CA, call me the “most-published writer.”  This doesn’t mean I am or will become either rich or famous, but it does mean that at 71 years old, I take my avocation seriously.  Are you taking yours seriously as well?

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Arlene L. Mandell, a retired English professor, at last count has published 505 works a total of 686 times, including 17 anthologies with three more in the works. This does not include anything that appeared during her years as a newspaper reporter or writer for Good Housekeeping magazine.

EDITOR’S NOTE: When I notified Arlene that we were using her article in this issue, she said, “For the ultimate follow up, four years ago I had a memoir segment, "Everybody Loves Saturday Night," accepted in a publication with music-related themes.  The editor was busy with other things, but we keep in touch sporadically.  Two days ago he e-mailed that he's getting ready to publish another edition and my piece is included.  Four years later!”
There’s a famous story that illustrates how even masterful storytellers can end up with glaring holes in their plots. It concerns Raymond Chandler’s classic detective novel The Big Sleep in which the killing of a chauffeur helps launch a series of complex mysteries involving drugs, pornography, blackmail, and murder that Chandler’s hero, Phillip Marlowe, must solve. When the novel was later made into an equally classic film starring Humphrey Bogart as Marlowe -- with a screenplay by William Faulkner -- the crew realized during production that there was one last question to resolve: Who killed the chauffeur? As the story goes, director Howard Hawks first called Faulkner wanting to know, who had no idea, so Hawks wired Chandler, the source, and asked him who killed the chauffeur. Chandler’s response, as he later recalled, was to-the-point: "Dammit, I didn’t know either."

To make sure your plot is as solid as it can be -- before some legendary film director discovers a plot hole while trying to adapt your work -- consider the following questions and see that you have them answered in your novel.

  •   Have all subplots and supporting character arcs been concluded? You might want to go back through the novel and mark those moments with subplot and supporting cast that seem to demand revisiting later . . . and make sure you did revisit and conclude them in some satisfying way.

  •   Do you find any of your characters indulging in excessive monologue toward the finale? Late-novel monologues often indicate that certain information should have been introduced earlier but wasn’t -- and now your character is trying to catch the reader up on that omitted information in one big breath. These one-breath wonders suggest a hole in the plot that the character is now trying to plug, poorly. Be aware of any such information dumps you come across, and consider how you might plug the hole yourself earlier in the text.

  •   Do the events in your novel follow the rules of the story as you’ve set them out? We already discussed rule breaking in terms of the "twist" ending, but the same applies to every turn your story takes. If your protagonist is launched on his adventure when he saves a young woman from drowning, but then at Plot Point 1 he lets the antagonist get away because he’s not a very strong swimmer, that’s obviously a problem, and everything that comes after that point will be looked on with suspicion by the reader (if he's still reading at all).

  •   Do the events in your novel follow, and account for, the rules of logic? If it's revealed at the end of your novel that your time-traveling hero has fallen in love with his own grandmother and is now his own grandfather, your reader will likely either scratch his head or kick your novel across the room, depending on what kind of day he's having. It's absolutely true that, as an author, you control the powers of time and space in your book -- see the section on pacing on page 147 -- but even so you're still bound by the general rules of logic; what you do has to make sense. Thus anything that doesn't seem possible, or at least believable, is a problem you'll need to fix.

Sometimes we get so caught up in the momentum of our story, in the fun of telling it, that we forget to properly account for, explain, or excise inconsistencies along the way; even Raymond Chandler can let a dead chauffeur slip past him. But the smallest plot hole might still be big enough for your reader to fall straight through, so be mindful that your plot be as solid as it can be. And if there's anything in the story you can't reconcile, you may want to consider what the offending element is doing there in the first place.

The above is an excerpt from the book The Nighttime Novelist: Finish Your Novel in Your Spare Time by Joseph Bates. The above excerpt is a digitally scanned reproduction of text from print. Although this excerpt has been proofread, occasional errors may appear due to the scanning process. Please refer to the finished book for accuracy.
Copyright © 2010 Joseph Bates, author of The Nighttime Novelist: Finish Your Novel in Your Spare Time.
Author Bio Joseph Bates's fiction and nonfiction have appeared in The South Carolina Review, Identity Theory, Lunch Hour Stories, The Cincinnati Review, Shenandoah, and Novel & Short Story Writer's Market. He holds a Ph.D. in comparative literature and fiction writing from the University of Cincinnati and teaches in the creative writing program at Miami University in Oxford, Ohio.

For more information please visit www.nighttimenovelist.com and follow the author on Facebook and Twitter.
After six years of writing, rejections, rewriting, more rejections, getting a big agent, even more rejections, losing my agent, and rewriting again, my first novel, The Breath of God, hits bookstore shelves in March.

Publishing The Breath of God has been the most difficult project I've ever tackled. For all of you aspiring novelists, I thought that I would share some of the lessons that I wish I'd better understood when I embarked on this journey of heartache, of three hundred pages of discarded prose, and of elation at seeing my book in print.

1. Write one page at a time.

The thought of writing 400 pages of a complete story with a beginning, middle, and end that has all sorts of twists and turns is intimidating to point of being paralyzing. Novels, however, are not written in one fell swoop. Each day, I had to sit down and begin by starting with a single page, just as twelve step programs encourage their members to take one day at a time. Rather than focus on the end product, or even the challenges that might face me in the next chapter, I set a modest goal for myself: 1000 words a day, about four or five days a week. But I always starting with that first single page. Day by day, the pages began to add up.

2. Turn off your self-critic.

Okay, you've completed your research; you've taken notes on your characters; and you've outlined your plot; now it's time to start writing that initial draft. For me, the most difficult part each day was beginning. Getting those first words out was torture. My favorite method of procrastination was to read over my previous day's work. Doing so would then lead to the temptation to edit my writing. I could rationalize that by editing I was still working. Although a number of successful authors edit as they go along, I discovered that it was too easy to get lost in trying to perfect my earlier prose, a endless process, and thus risk never finishing the book. Once I gave myself permission to write badly, to accept that my first draft would suck, then it became easier to start writing something. I had plenty of time when the first draft was finished to fix it.

3. A frustrated protagonist is a happy reader.

When I began The Breath of God, I understood the basic requirement in fiction that conflict is good: bad things must happen to your protagonist. I had lots of conflict: unusual murders, chases in exotic and dangerous settings, unhinged characters. My problem was that I tended to resolve these conflicts too early and too easily. Because my characters lived in the imaginary world inside my head, the conflict they experienced made me uncomfortable, and I wanted to relieve them of this discomfort. Tension and frustration, however, keeps readers turning pages. As I rewrote, I began making the conflicts more difficult to resolve. I also employed the common technique of introducing a new conflict as soon as an earlier one was conquered. And, yes, I ended each chapter with an open conflict or question.

4. The antagonist must oppose the central aim of the protagonist.

I'm not quite sure how I screwed up this simple bit of structure in my first draft. I had lots of conflict, my protagonist was often frustrated, and I had an antagonist who was colorful and frightening. But as I dove into the story, I realized that the antagonist was often pitted against secondary characters or the situation in general, rather than specifically out to thwart the objective of my protagonist. As I looked even deeper, I had to admit that for the first half of the book my protagonist did not even have a clear central aim. These realizations caused me to completely rewrite both my protagonist and antagonist characters.

5. The purpose of fiction is to entertain not to educate.

If you want to educate, write nonfiction. This lesson was the most difficult for me to handle. An early editor who read my novel told me that I had written two books in one: a suspense novel and a non-fiction book on comparative religion. I'd always loved the thriller/suspense genre, but I wanted to write one that made people think. I grew up a Tom Clancy fan. I loved how he interwove the technical details of military strategy, espionage, and cool hardware into his thrillers. I wanted to do the same with the topic of religion. The danger with such an approach is that the non-fiction elements can take precedence over the fictional ones. The book can become preachy or, worse, boring. People read fiction to be entertained. It took me many drafts to strike the right balance: a balance that puts primacy on story and character.

© 2011 Jeffrey Small, author of The Breath of God

Author Bio
Jeffrey Small, author of The Breath of God, graduated summa cum laude from Yale University and magna cum laude from Harvard Law School.  He holds a master's degree in the study of religions from Oxford University.  Jeffrey is an acclaimed speaker on the topics of rethinking religion in the twenty-first century and the common spiritual themes in the world's religions. Jeffrey also writes for Huffington Post: http://www.huffingtonpost.com/jeffrey-small
For more information please visit http://www.jeffreysmall.com and follow the author of Facebook and Twitter

About the book:  The Breath of God, by Jeffrey Small follows grad student Grant Matthews on a journey through the Himalayas as he pursues an ancient legend that promises to tie the world's religions together. Facing a murder at the Taj Mahal, a kidnapping in a sacred city, and a desperate chase through a cliffside monastery, Grant confronts a conspiracy of zealots who will stop at nothing to suppress the truth. A truth that his university colleagues believe is mere myth. A truth that will change his life forever -- if he survives.  -- Find The Breath of God on Amazon.
I love books based on family stories - especially those that provide me with a perch, a home, an intimate place from which to experience a larger culture or a bygone era.

For me, the vibration between the ordinariness of everyday life and the sweep of history is not only a pleasure but also a political and a moral matter. Observing what happens from the point of view of unfamous people, we learn that human history is made not only by generals and kings but by each one of us.

That said, who cares about your family story, or mine? Here are ten ways I’ve discovered to keep readers engaged with the story that engages you.

1. Step back.

When my book first began to take shape, what was foremost in my mind were my own feelings. On my family roots trip to Lithuania, the land of my Jewish forebears, shivers went down my spine in the old Jewish cemetery, and tears overtook me in the now-empty market square.

I was writing about what I cared about. But that - simply that - was not a story, and certainly not a book.

Paradoxically, what enabled me to shape my raw experiences into a narrative was detachment.
When I stepped back, I was able to place my family story within the broader context of a nation’s encounter with its “family secrets,” its Jewish past.

My particular family story came to illuminate something larger. And that’s what made it a book.
I came to be motivated by my responsibilities to my readers - which leads to the next point.

2. Take care of the reader.

Telling a true story, rather than inventing one, can make it harder to see what you know that your reader doesn’t. Put yourself in her shoes.

As my journey progressed, I kept a diary, writing down everything I was seeing, learning, and thinking day by day. That way, even when my journey was over, when I knew how the story would end, I could look back and see what my readers would be wondering at any given point along the way.

3. Give the reader a home, or homes.

In the difficult moral and historical terrain into which I led my readers, I realized my readers would need places to catch their breath - familiar touchstones to hold onto, places to rest.

The classroom at the Vilnius Yiddish Institute, with its rows of battered wooden desks, became one such place, and my kitchen table in Vilnius, with its knobby cucumbers and its loaf of black bread, became another.

These recurring images gave my narrative a rhythm, like the refrain of a song.

4. Create vivid characters.

With a first-person narrative, you must create yourself as a character. Ellen Cassedy, the reader’s trusty guide, has to be as vivid as Uncle Will with his grizzled chin and his secret past, or Ruta, the passionate young woman who drives a Holocaust exhibit around the country in her pickup truck.

5. Create vivid scenes.

Just like a work of fiction or a play, a memoir needs places where the narrative slows down and draws the reader in close.

In addition to jotting down in my diary everything I could see, hear, and smell, I took pictures with my camera.

Later, at my desk, when I was conjuring up, say, the old man who wanted to speak to a Jew before he died, I could see his green cap, his aluminum cane, and the blood-red gladioli that framed his front door.

6. Focus.

In writing a story from life, I found I was less a builder than a sculptor, carving away everything not needed.

My side visit to Poland had to go. The amazing yoga class in Vilnius had to go. Even my discovery of my great-grandfather’s grave had to go. Deeply moving though it was, it didn’t advance what had become the real story.

7. Create suspense.

In my first draft, I revealed Uncle Will’s fearsome secret on page 3. Now I make the reader wait till page 51 for even the first clues.

8. Blend the personal and the historical.

Break up what Ursula LeGuin calls “the lumps in the oatmeal.” Instead of requiring the reader to swallow background information in big chunks, find ways to stir them in. Make them go down easy.

9. Be honest.

It’s been said that “writing begins with taking notice.” That means noticing what’s going on inside you as well as outside.

In writing my book, I trained a microscope on the minutest details of how I was beginning to let go of the cross-cultural hatreds I’d been taught as a child.

10. Pay attention to every word.

It goes without saying that I rewrote and rewrote and rewrote. Because I cared - and I wanted my readers to care.
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Ellen Cassedy developed her “Ten Tips” while writing  We Are Here: Memories of the Lithuanian Holocaust (University of Nebraska Press, 2012).
See How Easily You Can Write A Novel Using The Snowflake Method
Every so often, I’m asked to speak about pitching to a group of writers.  This is easy for me because I love pitching and I love writers.  I also love making people cry, and that happens, I am not kidding, about sixty percent of the time.  Not everyone, of course - it’s not like I force them to sit through Terms of Endearment.  But one person in the room, one person with a story she believes to be unpitchable, oh, yeah.  Pass the Kleenex.

Why?  Why is it so amazing to hear your story pitched?  I do think there’s a certain amount of relief in realizing that it can be done.  But I also think we are all desperate to be heard.  When a pitch is right, it conveys exactly what you want the world to understand about the heart of your story.  You get heard.  That’s very powerful.



So how do you get to that?  How do you pitch your story?  Here are the steps:

1) Be accurate.  Do not worry about what the elusive “they” want to hear.  Be honest.  No one likes a bait-and-switch.

2) Set up their listening.  What I mean by this is, prepare them for what they are about to hear.  Is it a book, a webseries, a feature, a play?  If the form is understood - if you’re at a mystery book convention, for instance - let them know the subgenre: thriller, cosy, procedural, paranormal.  If they don’t know what to expect, they won’t be able to connect to your story.  I once found myself performing in a gruesome, dark, emotionally-exhausting scene in what the judges expected to be a comedy competition.   Funny only in retrospect, trust me. 

3) Take the time to tell your story.  There is a difference between a logline and a pitch.  A logline is usually a sentence long and its only job is to get them to say, “Tell me more.”  Your pitch is what you say after that, and its job is to get them to request the script or book proposal or manuscript.  Don’t rush, don’t skimp.  You’re a storyteller; you’re already good at this part.

4) Only tell the essence of your story.  This is the tricky bit.  Figure out what the heart of your story is and convey that, and only that.  The details, even the character names - they don’t matter as much as you think they do.  Take whatever time you need, but don’t squander their good will by being unfocused.

5) Don’t be afraid to insert your own passion and your connection to the material into the pitch.  What drew you to tell this story in this way?  That’s fascinating and engaging.  Share.

Speaking of sharing, that’s how you’ll know if your pitch works.  Share it with friends and family.  Watch their eyes.  Notice when they start to glaze over.  Rework those bits.  Also, say it out loud to yourself.  If you get goosebumps, you’re on the right track.

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Laura Brennan is a writer, producer and pitch consultant. Learn about the help she offers at http://www.pitchingperfectly.com/about.html.
We’ve said it. We’ve heard it. We’ve thought it. But is weight loss, moderate weight loss that is, always a good thing? I wanted to turn that question upside down, look beyond the obvious answer, and challenge some common assumptions. Thus, “The Book Group” was born. Or rather, the ending of “The Book Group” was born. My job would be to write toward it.

My first task was to envision a setting. I imagined a group of women with a connection but not a close friendship, who met regularly but not daily, and who shared interests but not secrets, in other words, a book group. (And yes, it is easier to write what you know). Perhaps the most important part of building the setting was the selection and creation of the small details that would bring the reader into the scene. The limited word count of this particular contest forced me to restrict those details to only those that I thought would anchor the reader as efficiently as possible…homemade brownies, a fistful of spoons, a pile of coats on the couch. I thought that in the end this process of paring my writing down to its essentials did make for a stronger story.

The casual, chatty dialogue also became an integral part of the setting as well as a way to move the story forward. I did, however, struggle with the number of characters in this piece. I thought that a book group with fewer than six members might have seemed unrealistic. Yet the flash fiction format didn’t allow for any real character development beyond that of Lisa. Still, I was convinced that this particular story could best be told in a flash. My solution was to allow each of the individual characters to remain sketchily drawn. In a sense, the entire book group (minus Lisa) became a single character whose purpose was to form a believable backdrop against which Lisa’s experience, feelings, and secret could emerge.

I hoped that Lisa’s growing sense of discomfort with the conversation would provide the subtle clues and create the tension that would make the disturbing end unexpected, yet emotionally true, and that the story would “continue beyond the page.” (Jayne Anne Phillips said that, but I wish I did)!

And then, I left the reader…to question, to think, and to feel.

A former college administrator, Francine Garson has published a short memoir on worklifegroup.com.  Her fiction has received recognition from several contests, including Writer Advice's Fifth Annual Flash Prose Contest. Read her story here.

Francine lives in New Jersey with an even-tempered husband and a moody cat. Her almost grown children occasionally return home for food and clean laundry.
It was winter of 2005 when I heard the phrase the other woman and my life changed. I had never been the other woman, nor suffered her, yet I thought: What a great anthology this could be! So how do you go from a good idea to publication? Here are some ideas.

What makes a good anthology topic?

Look around you: photos, friends, family. The Best Gift I Ever Received. The Worst Vacation of My Life. Things and emotions lost, found, shared. Somewhere, there is a gem waiting to shine.

How to proceed? Invite the authors.

You have this terrific idea, but which authors to invite? Women only? Men and women? Men only? Personal essays or short stories? A no-holds-barred collection with humor, rage, introspection, guilt? The decision is yours.

When I set off with The Other Woman, I wondered if I could organize an entire collection around infidelity. I never imagined that some of the top authors in the country-99% of them had never heard of me-wanted to write about it. As Jane Smiley announced during an interview we did with ABC's View From the Bay, "We were just waiting for her to ask!"

When you're inviting authors, you must be fearless.

However, there is a conundrum: Many editors will not consider buying an anthology unless there are sample essays; many widely published authors will not write on spec. (That is, writing first and then hoping the book will sell and they'll be paid.)

You'll find that many writers are happy to write the essay first and take a chance. (If your project doesn't sell, they still own the rights and can pitch the essay elsewhere.) Your agent can guide you in this area.

    There are two primary approaches you can take:

    1. A universal call for essays, either posted on a website for writers (such as www.redroom.com, www.shewrites.com, www.writersdigest.com). Be prepared to receive more essays than you need. It's important to choose only those that best relate to your theme. Mix funny, serious, poignant, touching...it makes for a better collection.

    2. A personal invitation. Make a list of your "dream" authors-bestselling, A-List authors, writers you love to read-and contact them. Many have websites; most can be reached through their publisher. If you're not sure, read the Acknowledgments page of their last book. They almost always thank their agents and editors, so an email to either might elicit a response. Your invitation should be straightforward and short:

        Dear XX, I'm putting together an anthology of personal essays on [theme] and would be honored to include your work. When the book sells, I'll let you know about deadlines, word count, and fee. Sincerest thanks, XXX

If you already have authors aboard, let the invitees know who they are.

After the great idea: the Agent.

We've all heard stories about acquiring an agent...it can take months, years! Keep in mind that agents are always looking for the book that sells. There are so many websites that list agents and what they're seeking. Choose ten agents and write a short note-fifty words or less-describing your anthology idea. If you have a few top authors who want to contribute an essay, all the better. If not, let the agents know that you're prepared to go after those big names. When I came up with The Other Woman idea, I contacted my "dream" agent: Sandra Dijkstra. I was thrilled when she assigned me to her associate, Jill Marsal (now of Marsal Lyon Literary Agency).

Write the proposal.

This takes time, but it must be done well. Your agent pitches your idea by sending this proposal to editors at publishing companies. In your proposal, include:

    1. Introduction describing the book. (This can be revised later to become the intro to your anthology.) Word count: 200-400 words. If you have authors signed on, mention their names and a brief comment on their essay. ("Caroline Leavitt's essay on writing Pictures of You reminds us of the challenges of being a novelist.")

    2. Bios of your authors, including writing awards and their media contacts.

    3. A competitive analysis, listing a few similar books (use those that have been successful.

After your proposal is delivered, go on with your life and try not to obsess about which publishers are considering your project. It's crazy-making, to be sure, but you can't succeed if you don't try. Good luck!

Victoria Zackheim is the editor of four anthologies: The Other Woman, For Keeps, The Face in the Mirror, and He Said What? (2011, Seal/Perseus). She is the author of The Bone Weaver, a novel, and writer/developer of documentary films for On the Road Productions. Her play, based on five essays from The Other Woman, is now in development. Victoria teaches creative writing (Personal Essay) in the UCLA Extension Writers' Program. She can be contacted at www.victoriazackheim.com
Universal Call: How to Create a Winning Anthology
Spud Hilton, San Francisco Chronicle travel editor, calls it “summer camp for travel writers,” a place to learn, make contacts, meet friends and, sometimes, land assignments.

“Every year peoples' lives are changed utterly by conference,” legendary travel writer and editor Don George has said. “Every year I get a dozen emails from people who say their careers have taken off, or they've been inspired to travel around the world, or they've gotten a photo or a story published, or they've landed a magazine assignment or a book contract because of something they learned, someone they met, some connection they made, at Book Passage.”

I try to go every year. The sessions are jam-packed with insight, inspiration, and writing tips. Here are a few of my favorite tips gleaned from the 2012 conference:

From Larry Habegger, executive editor of the Travelers’ Tales anthology series: 
“The Book Group”… From Question to Setting to Story
A Chemist Gets Creative
Tough Lessons From a Debut Novelist: Motivation to Write and Other Tips
Whether you’re a travel writer or a memoirist, you’re sharing your life and helping others to understand their own. Here’s some advice from two strong writers who share their life and experience with others.
Every August, travel writers from around the country-and from far corners of the globe-converge on the Bay Area for the Book Passage Travel Writers and Photographers Conference, called by The Huffington Post the finest travel writing conference in the world. The annual four-day event, sponsored by Book Passage Bookstore in Corte Madera, California, offers writing and photography workshops, talks, panels, and one-on-one discussions with the faculty. Plus, there are opportunities for networking with luminaries like Don George, Spud Hilton, Georgia Hesse, Robert Holmes, Tim Cahill, Jim Benning, Linda Watanabe McFerrin, Phil Cousineau, Larry Habegger, Peter Greenburg, and many others.
The Rules of Story

Guest Writer Lisa Cron
We all know that grammar is utterly necessary. Try to read a book with all the punctuation removed and you won’t make it past the first page. But grammar, like language, is a living breathing entity. That’s what makes it so intoxicating, interesting and at times, maddening. It changes as the culture changes.

Which is why writers may understandably assume that the same concept applies to the rules of story, leaving you free to experiment with which elements of story to use, which to ignore, and perhaps to even make up new elements as the spirit moves you.
WRITING ADVICE
Journaling for Caregivers
Writer Advice
by Amanda Eyre Ward, author of Forgive Me
by Chandra Moira Beal
by Sherri Rifkin, author of LoveHampton
by Arlene Mandell
by Joan Reinhardt Reiss
by Lisa Shafter
Second Place Winner of Writer Advice’s Flash Prose Contestte that I don’t say “a deeply
by Gabrielle Hovendon,
First Place Winner of Writer Advice’s Flash Prose Contest
by Katie M. Flynn
by Douglas Crago
by Eugenia West
by Fauzia Burke
by Debra Finerman
Author of Mademoiselle Victorine
by Allison Burnett
by Judy Ringer
by Joanna Campbell Slan
Ideas for stories come to me from a variety of sources-from something observed, from a dream, from a personal experience, from something read. There's no real magic involved; it's primarily a matter of remaining open to the flow of ideas and being mindful of when they materialize. I keep a journal of story ideas, and I make an entry in it as soon as an idea comes to me.

The central idea for "The Trip to Goodbye" came to me one evening quite unexpectedly. I was going through a rough time and was thinking about getting away to the mountains for a few days. I've

always found that nature has a restorative and consoling effect on me, and many of my best writing ideas come to me when I'm out in the country. As I thought about the trip and how I was feeling, the image of Christopher sitting in the truck, which I describe in the discovery scene of the story, suddenly appeared in my mind. I found it provocative and compelling. A trip to goodbye, I thought, seeing him there behind the wheel, the truck loaded with gear. Once I had that in my head, I knew that I had the beginning of a good story.

A few months passed before I sat down to write the story. I wasn't sure which direction to take, so I concentrated on getting to the place inside of me where the idea began, and to connect with the strong emotions surrounding it. The first scene that I developed was the ending. It came to me right away-the story would end in silence, the truck's motor choking to a stop, the quiet evening closing in around them. I then began working out the rest of the story. I was having difficulty developing a typical storyline, so I wrote a series of scenes with the intention of connecting them later. As the writing progressed, I realized that it would be more effective to leave them separated, the threads of the story unfolding side-by-side. I set the main series of scenes, those that follow the actions of the main character, in normal font, and the parallel, complimentary scenes in italics. This structure allowed me to convey the parallel nature of the events in a natural way, play the scenes off one another within the context of the main character's journey, and then bring everything together in the scene at the river, setting off the ending to great effect.

After I completed a rough draft, I made several editing passes through the story, revising it into a first draft. I then passed it to my editor, and she and I repeated this process until we both felt that the story was finished and ready to submit to prospective publishers. I like this method because it allows me to open up and write freely at the time I'm developing a story, and then focus on perfecting the prose and other elements during the editing phase, finalizing it in collaboration with my editor.

There are many paths to a great story. I hope that my description of how this little story came about will be helpful to you in some way. Whatever the case, I believe that a writer must find the story that is relevant to him, and then write it from his heart, for that is where all great stories come from, in the end.

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Douglas Crago writes short stories, poetry and music. To read his award winning story, "The Trip to Goodbye," click http://www.writermag.com/The%20Magazine/Online%20Extras/2010/01/2009%20Short-Story%20Contest%20First%20Place.aspx
What is it like to be writing and publishing after age 85? I hope the story of how this happened will give encouragement to writers of any age.

After collecting a pile of rejections, I decided to self-publish Without Warning as a Christmas present for family and friends. The praise was so genuine that I took a deep breath and entered the St. Martin’s Press Malice Domestic contest for first unpublished mysteries. Months went by. One morning I opened my email, and there was a message from renowned editor Ruth Cavin. The book was too international for the contest, but would I accept a contract for two books? After nearly thirty non-published years, I levitated out of my chair. Suddenly I was a pro again, no longer the wannabe with nose pressed against the glass. I could write Author on forms. Ma’s “hobby” commanded respect. Without Warning was published in 2007, Overkill in 2009.

Why such a publishing gap? I was a late starter. For years, I darted around like a hummingbird, tasting different genres. In my forties, I became a freelance reporter for local papers. Great training, but then came the nagging question: Instead of 300 words, why not 300 pages? The first book was trash. The second, a historical/suspense novel, The Ancestors Cry Out, was published by Doubleday and Ballantine in 1979. In hindsight, it might have been more productive to stick with that genre. Instead, I spent years of research on a heavy historical. And when that didn’t sell, I decided to try mysteries.

Easier said than done. There are rules. Mystery readers expect sly red herrings. Judiciously scattered clues. Surprise endings. For me, there is something satisfying about a genre that deals with the great absolutes: Death, retribution, punishment. The villain is always caught.

Motivation? I have an on-going compulsion to try to give readers total immersion into another world-in these chaotic times, I believe that the need for escape reads is greater than ever. My characters tend to be strong people who are working their way through disasters with a certain amount of sophistication, all set in interesting backgrounds. By now I’ve come to know my protagonist Emma Streat as well, maybe better, than my own daughters. I really love her, which is just as well as I’m about to be spending a lot of time with her as she survives a complicated love life and more looming disasters.

What about process? My plots aren’t set in concrete, but I like to sit in bed eating breakfast and planning the next few pages. Once in a while there’s a logjam. At that point I write What If at the top of a blank page, followed by the situation, followed by possible solutions. It usually works.

There’s no getting around the fact that it takes time to evolve a voice. I’ve learned, the hard way, to keep in mind that as writers we are entering a relationship with our readers. Clarity is key. For mysteries, I’ve whittled my style down to a minimum of adjectives and adverbs. I use a lot of short sentences and action verbs-all aimed at compelling the reader to turn the page.

It’s fair to say that writing at any age requires a major dedication of time. To be young means there’s the luxury of experimenting. When the numbers are heading towards ninety, there can be a slowing down, as well as an awareness that every day should count; slip on the ice and in a nanosecond life changes.

On the other hand, science has given the “wrinklies” some useful tools: the computer, affordable self-publishing, internet access to information and promotion. Above all, it’s a great blessing to wake up in the morning with the urge to create-and it can happen just sitting at a table.
1) Every page should be more interesting than the one before.

2) Take your time revealing who your characters are. Disclose their secrets carefully, for maximum effect. Reveals can be just as powerful as plot points.

3) Movies need movie stars, so always write a great role for a movie star. Two roles for two movie stars is even better.

4) Every speaking role, no matter how large or small, should leap off the page.

5) Begin each scene just before it starts to get interesting and cut away before it starts to bore.

6) Never reveal or even imply what is going to happen next. Keep the reader off balance. If a man asks a woman to dinner, don’t show her saying yes; just cut to the date.

7) Narration should be a last resort. If you must use it, make sure that the narrator never tells us anything that we already know or can see with our eyes.

8) Human beings in conversation rarely call each other by their names, so why should characters? Cut every name, unless absolutely necessary. They are dialogue killers.

9) Make scene descriptions terse, visual, and filmable. This is your chance to write good prose. Refrain from smart aleck asides. Never do anything to interrupt the dream.

10) Never suggest specific songs for specific moments. It’s amateurish. It’s not your job.

11) Structure is everything. Structure is logic.

12) Write and write until you discover your own rules.
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Allison Burnett is a screenwriter and novelist living in Los Angeles. His novel Undiscovered Gyrl was published by Vintage in fall of 2009. Read about him at allisonburnett.com.
With today's search empowered readers, do we need to market and publish books differently? Does general publishing makes sense in an age of Google searches, micro communities and niche marketing?
Today's readers are tech savvy and resourceful. They know how to get the information they need and have higher expectations from publishers and authors. They don't just expect a book, they expect a community with their book.

I often hear publishers say that there are "very few brands in book publishing." But to thrive in today's competitive, niche markets, perhaps brands are exactly what we need. What readers choose to read is personal and an extension of who they are. Shouldn't their book choices be supported by a publisher, a brand that is invested in their interests?

Many small publishing companies have done an enviable job of branding themselves and building reader communities around their books. Take O'Reilly, TOR and Hay House. You may not read their books, but you know what they publish. Their communities trust them. People who share their point-of-view flock to their lists. These companies publish for a niche community, and are trusted members of their community. They provide extra resources, and often their authors are members of the community itself. TOR has even launched a bookstore to meet their readers' needs. These publishers show passion for their books and an understanding of their readers, and as such their readers reward them with loyalty.

Publishing books for the community

Besides reader loyalty, publishing for micro communities may have other long-term benefits as well. For example, the focus would help publishers save money on marketing. Marketing through online communities is less expensive and much more powerful than trying to reach the general public and hoping to find the right match. The publisher's Web site wouldn't have to cater to a wide variety of people. It would be designed to serve the needs of a small group. Instead of expensive advertising, they could announce the book to the community that has already bought into their brand. Publishers and authors could enlist the support of the community to spread the word (which will always be the most efficient method for marketing books.) The logo on the book spine would mean the readers have a promise that the book is worth reading. The readers would know that the publisher looked at over a thousand manuscripts all on the same topic and is offering them the very best.

So are large, general publishers at a disadvantage with today's search-empowered, community oriented readers? I think so. General trade publishing is for everyone, yet there is no "everyone" out there.  Readers are part of micro communities. They want good books, and they need publishers who will support their interests and passions.

The bottom line is that publishers and authors need to evolve their marketing and publishing strategies to accommodate for a new kind of reader. A reader whose expectations demand more interaction and community. A reader whose loyalty you can have once you have earned it. A reader who wants more than a 6-week marketing campaign so you can sell a book. This new reader requires an investment of months and years.

Is that too much to expect? Perhaps. But this is your new reader, and she will stay with you if you stay with her.

Stay tuned for Web marketing tips in future weeks, or follow FSB on Twitter to see our results in real time: http://twitter.com/FSBAssociates
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Fauzia Burke is the Founder and President of FSB Associates, a Web publicity firm specializing in creating online awareness for books and authors. For more information, please visit www.FSBAssociates.com.
With all the emphasis today on “friending” people through social media, you’d think the message has sunk in: Friends are an invaluable commodity. However, writing is a solitary business, and writers are typically introverts who often prefer solitude to crowds. Many would-be authors hesitate to join professional groups. They feel they can’t justify the expense of dues. They shy away from on attending conferences, because they see the time and money as costs, not investments.

That’s shortsighted. Professional groups and conferences are two of the best places for an author to meet other authors, and in this topsy turvy publishing environment, friends are critical to your success. While we can sustain relationships through social media, face-to-face interaction still trumps cyber-connections. There’s something honest and real about meeting a person in the flesh. No matter how good your computer interface is, it can never replace the bond that comes from sharing a cup of coffee or feeling a kindly pat on your shoulder.

Friends-people you can rely on and who, in turn, rely on you-are indispensible to any author’s success.

Here are just a few reasons why:

1. They keep you going. Several years ago, a friend posted on her personal blog that she considered herself a failure because her first series couldn’t get any traction. I fired off an email to her. I’d always considered her a success, and I encouraged her to hang in there. Today she’s a New York Times bestselling author. I think of our exchange often; it’s a constant reminder to me to never give up.

2. They brainstorm with you. Last summer my good pal Shirley Damsgaard and I spent hours and hours working on new proposals. As a result, Shirley put the finishing touches on a query for Die Standing, which will be published by Avon. I know I benefited from our discussions as well. Only another author can understand how fragile the process of sifting through ideas can be!

3. They make you look smart. My agent called with an opportunity for me. She didn’t have long to chat. She expected me to take the information and run. But I still had a few questions. I called a friend who’d recently tackled a similar assignment, and she kindly answered my questions. As a result, I looked good because I could take the ball and run with it.

4. Friends tell you the inside scoop. How does co-op work? What is sell-through? What’s the best way to get on a panel? Where can you get bookmarks printed? There’s a shadowy world, a place where questions and insecurity hold hands. Your friends will lead you through the darkness. They’ll shine a light of understanding so you don’t trip, fall, and lose your way.

It can be tough to tear yourself away from your comfy office, to change out of sweatpants and into presentable clothes. It can be hard to brave the elements, to take time out of your day to sit in traffic, or to justify the cost of a cup of Starbucks when you could brewed java at home. But over the long haul, the investment you “spend” in making friends will come back to you many times over. You just can’t put a value on friends, as a commodity they’re precious--especially if you’re in this business for the long haul.

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Joanna Campbell Slan is the author of eleven non-fiction books as well as the Agatha Award nominee for Best First Novel-Paper, Scissors, Death, which was the first book in the Kiki Lowenstein Mystery Series. The third book in the series-Photo, Snap, Shot-will be released in May 2010 by Midnight Ink. Visit Joanna at www.JoannaSlan.com or at the blog she shares with five other mystery authors http://KillerHobbies.blogspot.com
Writing does not consist merely of creating words; it is the culmination of our life experiences translated through ourselves. These experiences come from every corner of life and influence our writing in a myriad of ways. Although writing every day is still the best practice, there are many ways to improve your skills without really writing at all.

Here are a few:

Read : Reading a wide variety of authors and styles is one of the best creative stimuli. Every time I read a new book, I grow as a writer. I learn new words; I notice phrasing and construction; I think about what moves me as a reader. Reading someone else's words helps to get the writing juices going and often inspires.

Walk : Take a walk in the middle of your work day or when you feel yourself getting stuck or losing energy. Exercise will get your circulation going and deliver oxygen to your brain, clearing it of that incessant "mind chatter." Thinking too much is sometimes what kills the writing spark. Get out of your mind and into your body. As you walk, notice abstract details such as the color of a house, flowers blooming or the shapes of clouds. You never know when a street sign, a window display or an overheard conversation will inspire you. Some of my best ideas come when I'm walking, showering or driving.

Talk : I used to think that my writing wasn't "real" until it got published. Rubbish! Your writing exists the moment you have an idea. Use every opportunity to talk about your work, including the seeds of new stories, your current projects and your frustrations. If you have access to a writers group, use it. It is healthy to get your ideas and projects "out there" so your work has some tangible value and you're not creating in isolation. Activating your writing creates momentum. By sharing it, you will create a sense of legitimacy for yourself, and others will respond to your confidence.

Listen : Practice taking in information. Go to a restaurant and notice the way people talk and communicate with each other. Observe nonverbal clues such as body language and gestures, or listen to the symphony of sounds all around you (birds chirping, the hum of the refrigerator). Simply notice the world of communication around you.

Network : Get out of the office and rub elbows with other writers. Not only is this valuable for making contacts and getting job leads, but most likely other writers are struggling with the same issues as you. Attend a writers conference or workshop and allow yourself to be supported by others with the same passion.

Learn : Good writers never stop trying to improve their work. Take a class, read a how-to book, or interview other writers about subjects that interest you. Immerse yourself in new ideas, or try writing in a different genre to keep your writing alive and fresh.

Draw : Drawing forces you to use the right side of your brain and think in a nonlinear fashion. Use crayons, pencils, paint or whatever medium feels good to you. Draw whatever comes to mind. Draw what your characters look like, or scribble color to express emotions. This exercises your creative muscles in a way that doesn't deal in words, but the energy will carry over into your writing. Go wild!

Dance : Put on some music, roll up the rug and dance around the living room. Feel the rhythm and let it evoke whatever feelings come up. Express your own words through your body, or listen to song lyrics and pick out rhymes and patterns. Music speaks to us in nonverbal ways. How would you translate it?

Fantasize : One of the greatest elements of writing is that imagination is allowed and encouraged. Take 10 minutes to close your eyes and fantasize about anything you want. When you find yourself staring out the window, take a moment to let those daydreams go wherever they want. Take a seat in the audience of your own mind and enjoy yourself. Do not judge any feelings or images that come up; this is one time when anything goes.

Do nothing : Doing nothing is not the same as procrastinating. It is essential to take a break from your writing to recharge your batteries, get some perspective and come back renewed. This can be as simple as deep breathing or stretching for five minutes. I often put my first drafts in a file, then let a week lapse before looking at them again. When I come back to them, I see them with new eyes and am ripe to improve my work.

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Chandra Moira Beal is a freelance writer and editor who has written several books and hundreds of magazine articles, as well as a DVD. She is currently pursuing a master’s degree in library and information science. Find her at www.chandrabeal.com .
All stories, flash fiction or otherwise, originate with an idea. Note that I don’t say “a deeply meaningful idea,” “an original idea,” or even, “a good idea.” I’ve discovered that if you weigh every concept on a scale of profundity, originality, or virtue, you severely limit yourself. No, your job is simply to collect ideas- any ideas. This is the easiest part of the process because story seeds are everywhere. Keep your ears and eyes sharp, and you will discover a thousand possibilities: everything from dead ladybugs in a fallen-down house to an ex-Marine who complains that hookers in ’Nam got too expensive when the army moved in. Jot down evocative phrases and let them simmer in the back of your mind until one or two stand out above the others.

The next step is turning your ideas into some sort of plot. I like to start with a character who has a strong narrative voice, and write a rough outline of his story based on the idea. Once I get a feel for the overall shape of the story, I can hone the content into something interesting.

Flash fiction’s greatest weapon is the element of surprise, often in the form of a plot twist. This simple formula works surprisingly well: “Readers think that (fill in the blank), but at the end they discover that actually (fill in the blank).” Another way to add interest is to write from a unique perspective. When I taught flash fiction, I encouraged my students to narrate from an unusual point of view, revealing the narrator’s identity at the end. I was rewarded with extremely creative stories, told through the eyes of everything from dust bunnies to a stick figure in a drawing.

Once you’ve decided what kind of plot devices to use, write the rough draft of the story to get the ideas on paper and the structure in place. Now comes the hard part.

You must take this rough draft and transform it into something wonderful. In a story that barely exceeds a page, the writing must be muscular: quick characterization, vivid description, tight dialogue, meaty nouns, active verbs. It’s helpful to read the story aloud to help you listen to the overall flow of the words. Sometimes the editing process takes a few hours and sometimes it takes weeks, but at one time or another, you can honestly say, “Someone will want to read this.”

Finally, remember that the best way to learn flash fiction is to write it. Don’t worry about being “good”- write bad stories, strange stories, stories too embarrassing to show your mother, stories too crazy to show to your friends. If you write with honesty, persistence and courage, you will create something worth reading. Writing is the key to writing, after all. +++
It happens all too often. Over a course of six months, a well-published writer and poet goes cold. Everything she sends out - a brilliant short story, an ethereal poem, a biting essay - everything trickles back. Each stamped self-addressed envelope returns with a stingy strip of rejection paper: "Not right for Blathering Hills magazine. Try us again."

She paws through her submissions file and starts following up with the silent editors. Some have totally disappeared from the web. Some couldn’t even be bothered slipping that curt message into her envelope. One has had serious surgery. Another is in the throes of "major life changes."

Frustrated, she cleans out her closet, brushes the burrs out of her retriever’s golden coat, and wanders through the November garden yanking the occasional weed. She reads the inspirational words of illustrious dead poets like Allen Ginsberg: "Follow your inner moonlight; don’t hide the madness." And dead novelists like William Faulkner: "The necessity of the idea creates its own style. The material itself dictates how it should be written."

Yes, but . . . she isn’t having difficulty writing, just in finding the right outlets. Why, in the past 19 years, she’s been published 457 times in literary magazines and web zines.

Time for a meta-analysis, she decides, though she doesn’t quite know what that is or even if it’s a word. Many of the refusals were from publications which advertised in Poets & Writers, a magazine read by every MFA in America. These literary journals were probably swamped, she reasons. All but one of the remaining refusals came from magazines in which she had not previously been published. In the simplest terms, they didn’t know her. Furthermore, some were "local" publications promoting the writings of local authors; while they said they would consider work from the whole U.S., most of their pages were devoted to their own voices in Poison Ivy County, which is not unreasonable, for if they don’t publish their local scribes, who will? And some had too much material, but politely invited her to try again. Which could mean something . . . or nothing.

What now? Keep writing, revising, following up on leads from her growing network of online updates on the marketplace. Avoid the impregnable fortresses of metafiction, fantasy, and horror zines. Thank the editors who have recently published her work. Read their publications cover to cover and tell them what she most admired. So many writers focus on getting published that few actually read beyond their own page.

Buy more stamps and envelopes.

Submit.

Arlene L. Mandell, a retired English professor, recently survived a blizzard of rejection slips.
One week before my daughter was born, I finished a draft of my second novel. I wrote feverishly to the end, not knowing when I’d be able to return to it. I said goodbye to my writing group too, assuring them we'd reconvene soon, but secretly I wondered if that were true. Like many women, I would be balancing motherhood, a career, and writing, and if something had to give, it would by necessity be my writing.

1. Wait for the fog to rise. And for the first few months, I was right. Even if I’d had the desire to write, I don’t think it would have been particularly good. My brain felt foggy; I was exhausted, brain-dead, and far too enraptured with my baby to sit at my computer for very long.

2. Beg your friends for help. At about the three-month marker, the fog lifted. I was excited to write, to come newly to writing, but I wasn’t sure how to schedule in the time. So I called upon my writing group to reconvene. I asked the group to come to my house instead of the cafe where we customarily met, and they graciously agreed. I held the baby during our meetings, passing her off to my partner or another member of the group when I needed to take notes.

3. You know what they say: write what you know.

In those first weeks back at work, it didn't matter who I was talking to, or what we were talking about; I could steer any conversation back to my daughter. Though it might have driven my coworkers crazy, it wasn't necessarily the worst thing to happen to my writing. As a parent I have a whole new well of experience to draw from and a greater capacity for love and fear, responsibility and duty that can only help to deepen my writing.

4. Save the guilt for someone who has time.

The guilt I feel when I'm away from my daughter is similar to the guilt I feel when I don't write, only amplified. To avoid it, I simply never choose writing over my baby; when I'm home and she's awake, we're together. But at about six months, as she seemed to fall into a fairly regular sleep schedule, I learned to let my daughter's routine dictate when I wrote.

5. Take advantage of naps and nighttime.

At ten months, my daughter takes two naps a day and has a fairly regular bedtime. In those quiet times, when I know she's safe and sleeping, I write with the kind of focus and ferocity that only scarcity could inspire.

As my daughter's first birthday nears, I finally feel ready to return to my novel. I've printed a copy, and it sits on my desk, staring at me, waiting to see what I'll do. In some ways, it's similar to my baby. Both have to be fed and loved, cared for. But let's face it; it's not my baby. I'll feed it, sure, but only after my daughter's gone to sleep.
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Katie Flynn, who won Third Place in Writer Advice’s Flash Prose Contest, lives in San Francisco with musician Brian B. James and their daughter Thea. Her stories have appeared in The Bellingham Review, Pindeldyboz, Quick Fiction, and other journals. She directs the Menlo College Writing Center in Atherton, California.
When my friend Lynn asked how I incorporate the principles of Aikido into my writing practice, I was surprised and dumbfounded-surprised by the delightful question and dumbfounded because I've been practicing Aikido for fifteen years and teaching and writing about Aikido almost as long, but I'd never considered how my Aikido and writing practices might be connected.

Aikido-The Way of Blending with Energy-is a Japanese martial art developed by Morihei Ueshiba in the early 20th century. It employs no blocks or counterpunches. The goal: to disarm without harming. The method: blending and redirecting.

The student of Aikido learns to "catch" the attack energy, to blend with it and redirect it to a safe conclusion. In order to blend, we move off the line of attack; we get out of the way. We step back, slide sideways, or move into an opening created by the attack, then contain the attacker with a pin or throw.

Consequently, the person delivering the attack usually ends up on the floor. And learning to fall safely becomes a key skill and indispensable option-another way to catch or receive energy. Aikido represents a new way to engage, to blend with whatever comes, and to transform resistance into connection.

You may already see the link between Aikido and writing. Like Aikido, writing is both an art and a practice. When I practice either with intention and regularity, technique improves and eventually becomes invisible.

Like Aikido, when I'm writing well, I'm in a flow state. I acknowledge and blend with all that is going on in mind, body and spirit. When I feel stuck, for example, I ask: Why is this hard? What am I resisting? Or, What am I really trying to say here? I pay attention to what wants to emerge, and I connect with the stuck energy until it begins to flow.

In both Aikido and writing, the goal is alignment. Instead of pushing back on an idea or forcing it, I listen to where it wants to go. Instead of seeking the perfect word, phrase, or preposition, I let words flow, even if ungrammatical or nonsensical, in order to let the energy of the moment, the thought, flow freely. I get out of the way. Later I look and see what I've got. Sometimes it's useless, and sometimes I don't change a thing. But the "letting it flow" part is really fun. Catching the energy.

These are not new ideas. But the physical sensation of using energy on the mat helps me to find it off the mat. O'Sensei said: "Always practice the Art of Peace in a vibrant and joyful manner." When writing feels hard, I remember and return to the joy-a practice that works in Aikido and in writing.
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Judy Ringer is the author of Unlikely Teachers: Finding the Hidden Gifts in Daily Conflict and two CDs, Managing Conflict in the Workplace: An Aiki Approach, and Simple Gifts: Making the Most of Life's Ki Moments, as well as the award-winning newsletter, Ki Moments. A black belt instructor in the martial art Aikido, Judy provides conflict, communication, and presentations skills training throughout North America using its principles. Visit her website at www.judyringer.com.
Merriam Webster describes the noun "flash" as "a sudden and often brilliant burst." This definition encompasses the two essential characteristics of successful flash fiction, its brevity and its effulgence. But how to achieve both at once? How to create a gemstone when you only have 500, 700, 1000 words to do so?

While there is no formula for creating a concise plot for a flash fiction story, many ideas can be adapted into a short short. A walk in the park, a confrontation at work, a conversation overheard in a bar - all can provide that diamond in the rough to make a great short story. The writer's job is simply to refine and hone the idea until it shines.

A few tips for coming up with these scintillating ideas: Peach cobbler is great, but unless it's somehow poignantly linked to a tragic car accident, it's not going to make an exciting story. Illicit drugs, illicit affairs - illicit anything, for that matter - make great controversy and therefore great short story topics. The idea doesn't have to sustain a huge discourse, it just has to spark interest in you and in your readers.

As far as brevity goes, some people think of creating a short story like packing for a trip: They write it out without worrying about size and then remove half. This technique can make your story feel sparse and devoid of details, though, especially if you're trimming out all your adjectives and modifying clauses to make a word count.

For me, the most helpful thing to remember when writing flash fiction is the story arc. Short stories work through a delicate balance of beginning, middle, and end. If it takes more than a few hundred words to introduce your protagonist and the situation, your middle and conclusion will be cramped. If you're planning a long and complex ending, chances are that you won't have room to adequately develop your characters.

For that reason, I write and rewrite each paragraph in turn until it's concise enough, grinding and polishing the gem until it sparkles. Ask yourself: Does every sentence have a purpose? Is anything irrelevant? Winnow out the unnecessary details as you go, allowing yourself no room to get sloppy as the story proceeds.

Above all, remember that flash fiction should be enjoyable. If you're bored as you write, the audience is certainly going to be, too. Enjoy your topic and the words you put to it, and you'll be well on your way to making your fiction flash.
  
    •   If your English teacher told you something is OK, it is. (No! Language rules have changed since you were a sophomore.)

    •   If a manuscript or query is grammar-perfect, you'll make a great first impression. (No! Lots of things that are absolutely grammatically correct will annoy publishers, agents and others.)

    •   Always use your Spell and Grammar Checker. (Maybe. Some well-known editors suggest you don't use it at all but The Frugal Editor gives you dozens of ways to make it your partner instead of your enemy.)

    •   Your publisher will assign a top-flight editor so you don't need to worry about your manuscript. (Maybe, but don't count on it. Besides you can be a better partner for an editor if you know something about the process--and you'll also know better when to nix her suggestions!)

    •   Formatters and editors will take care of the hyphens, ellipses and all the other grungy little punctuation marks that English teachers avoided teaching because they didn't know how to use them either. (Chances are, you'll catch even great formatters and editors in an error or two if you know your stuff!)
Who knew that one needed to be so thoroughly tech-savvy to be an author?

I’m not just talking about knowing how to create chapter headers in Word (I don’t but I fake it well enough) or being able to change your printer cartridge. Nowadays, you have to know how to blog-vlog-flickr-twitter-facebook-wordpress-upload-youtube-blip.tv

in order to be an author, that is, if you have some hopes of being a successful commercial author. It helps if you have nice friends who know how to do all this stuff (I have a Jeff, a Mary and an Anthony) but there are only so many times you can sweetly plead for their help and certainly a limit on the number the exclamation points you can put after “Thank you!!!!!!” in your emails. (Six seems reasonable; seven is just desperate.)

I’ve logged several hours, possibly equaling days at this point, uploading my book-related videos to the various viral distribution sites, creating the first of what is sure to be many photo albums on Flickr.com, adding a fan page on Facebook-and boy is my laptop tired! And I still have a “Book To Do” list two pages long.

Believe me, as a former cable TV marketer for Bravo and Oxygen, I am very grateful to be publishing my novel at a time when all of these free marketing tools are available-especially since I don’t have the same (read: any) budgets to spend on paid marketing placements like I did when I was employed by someone else. Short of walking around Manhattan with a LoveHampton sandwich board strapped over my shoulders, sitting in front of my laptop waiting patiently for my uploads to be complete seems like a far lesser evil.

But I’m fairly certain that once I’ve mastered the twitter-blip and the blog-vlog, there will be yet another technology for me to beg a tech-savvy friend to teach me how to do. (Note: In addition to multiple exclamation points, treating your advisors to a nice meal or an expensive bottle of champagne are good ways to show them your appreciation.)

5 Tips for Promoting Your Book Online Without Spending One Penny of Your Tax Rebate (Or, At Least, Not All of It)

1. Think “Multimedia”
: No matter whether you write fiction or non-fiction, you can bring your book to life through video and photos-you’d be surprised how many different ways you can use such assets online. These days, more authors are making trailers, spoof music videos, how-to’s, mini-documentaries (especially good for memoirs and history), or like I did, video book excerpts. Plus, if you produce these pieces early enough, your publisher could show them at their sales conferences and/or the sales reps can use them when they meet with the big distributors and major chain accounts. Your publicist could even use them to help pitch you for electronic press.

If you’ve got an HD video camera (which I bought especially for this purpose) and an Apple computer, iMovie and iPhoto makes all of this immeasurably easier (or so I’m told; I’ve got a PC). Although, as is the case with writing, there is an art to this, so you might want to consider hiring someone with an expertise in this area to help you, like I did (the Mary mentioned above).

Video Don’t: Do not sit in front of a stationary camera, read from your book for ten minutes and call it a “video book excerpt.” Use the bandwidth-and your creativity-toward something that will not only help you sell books but enhance your readers’ experience.

2. Distribute your video content widely so it will do the promotion work for you-even while you sleep. Once you’ve created some killer videos, post them on all the free video-sharing community sites (YouTube and Blip.TV), social-networking sites that allow for video posts (Facebook-see below, MySpace, Twitter), as well as on your own web site (you’re getting one made, that’s a given) or blog, and your publisher’s site. Add relevant tags so the videos come up in searches. YouTube and Blip.TV are especially useful because they a) make sharing your videos across the web easy for you as well as for your fans using “embed codes” and b) offer free applications that can be used on third-party sites. Also, Google loves videos. The more places your name and your book’s title appear across the web, the better for you and your book sales.

3. Become an active member on at least one social networking site: This is by far one of the most time-consuming plays but could have the biggest payoff because you’ll be preaching to the choir, aka your friends and friends of friends. Since MySpace is kind of over unless you’re a musician, Facebook has taken its place as the social networking addiction du jour and has become my preferred digital diversion. (Some of my friends like Twitter but I don’t get it; business networking types prefer LinkedIn.) In addition to being able to create your own personal profile and start “friending” people you know, you can create a Fan page for your book for free. Anyone can become a fan of your book page without you having to know or approve them. There’s a whole viral component because all your activities are published via your News Feed, so be sure to play a lot on your Fan page (e.g. add your blog feed; post photos of all your Facebook friends-and i.d. them). I could write an entire book on marketing through Facebook, but I’ve got a second novel to finish…so my last word on this is: pick one social networking site and become active on it long before your book’s publication date. Nobody becomes a social networking star overnight unless you’re, uh, already a star.

4. Make Amazon your new BFF: Amazon has added some cool tools for authors to enhance their book pages, much of which can be done ahead of your publication date. Customize your book page through their Amazon Connect program (your publisher will need to verify you as the author). Create a profile specific to your book (I suggest creating one separate from your existing personal account, otherwise all your purchases and other community activities will be logged on your book page) and add your photo, favorite books, movies and anything available on Amazon, and even create a feed from your existing blog to automatically update to your profile page. If you don’t have a blog, you can write discreet entries instead.

5. Flickr is Not a Dirty Word: Flickr is a community-driven photo-sharing site with a super easy interface (take their tour to see how it works). You can create themed photo albums and allow public access to them as well as invite people to add their own albums under your given theme. There are countless ways to tie photographs into your book regardless of whether it’s fiction or non-fiction. To get more mileage out of your efforts, cross-post your Flickr albums on your own site or blog or use their applications to share your albums on Facebook.

Check out Sherri Rifkin’s tech-savviness at:

Author Site: www.sherririfkin.com

YouTube: LoveHampton21 or www.youtube.com/user/lovehampton21

Facebook: http://www.facebook.com/pages/LoveHampton-by-Sherri-Rifkin/13427443474

Flickr Photostream: http://www.flickr.com/photos/26107774@N08/

Amazon book page: http://www.amazon.com/LoveHampton-Sherri-Rifkin/dp/0312380216/ref=pd_bbs_sr_1?ie=UTF8&s=books&qid=1210001612&sr=8-1

Sherri Rifkin, a former TV marketing executive, lives in New York City, where she writes for a variety of entertainment and media clients, including Bravo, USA Network and the Style Network. Her first novel, LoveHampton, has just been published by St. Martin’s Griffin.
We are selling our work when we approach any gatekeeper, an editor, an agent, a contest judge. Here are five little things to avoid so you'll look like the professional you are.

    •   Don't tell the gatekeeper you always wanted to write. You can think of something more pertinent to your cause (and something more original!) than that.

    •   Don't use the verb "quote" when you want the noun "quotation." Some stylebooks will tell you that it's OK, but agents can be a picky lot. Use zero-tolerance grammar rules for your queries.

    •   Don't pitch more than one book at time. You want to give that one your best shot.

    •   Don't call your novel a "fictional novel." By definition, a novel is fiction.

    •   Don't overdo exclamation marks, question marks, the use of sentence fragments. (Yes, fragments are acceptable when they're used for a good reason.).

Here's one last suggestion for fiction writers 'cause they're so often neglected when it comes to marketing. Avoid using italics for internal thought. Yes, it's being done more and more but it is often a crutch that fiction writers use to avoid writing great transitions and point-of-view; the best agents will recognize it as such.

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Carolyn Howard-Johnson is award-winning author, a former publicist for a New York PR firm and an instructor for the UCLA Extension Writers' Program. She is an editor with years of publishing and editing experience. Learn more about the author and her award winning books at http://HowToDoItFrugally.com
I remember going to hear Joyce Carol Oates read when I was in college. I wanted desperately to be a writer, and I hung on her every word.  When she mentioned that she wrote by a window, I noted write by a window. When she said she drank tea, I wrote tea.  Whenever I met a real writer, I asked them where they wrote, how they wrote, and when. I wanted to know the rules, how to organize my life in order to succeed.

I know now that every writer makes his or her own rules. The advice I give to beginning writers is to have faith, love the process, and to value writing, to put it in the center of their lives.

Having faith is hard as rejection letters and bills come regularly in the mail.  But of my friends and colleagues who studied fiction writing with me at the University of Montana a decade ago, the only ones who have not published yet are the ones who gave up. The rest of us make a living now by writing.  (Or writing and teaching.)

Valuing writing is the fun part. Set aside a desk for writing, set aside a day. Spend some money on your favorite tea, an important pen, a book you want to read. Play music, and feel proud when you’ve written a page. Take a walk if you need to. Get a sitter. Surround yourself with objects that inspire you. The rest of the writing life is difficult, and can be heartbreaking. This is what you get: a solitary morning, a cup of coffee, the luxury of bringing words into the world, the joy of a perfect sentence.

Putting writing in the center of your life is also challenging, when so many other important things beckon. Oprah and everyone else tells me I can make time for an exercise routine, but I can’t seem to do it.  But living as a writer doesn’t always mean being alone. You can take care of children, or a job, or a spouse while you think about writing.  When you see a movie, ask yourself why it is working or not. If you lose interest in a friend’s story, ask yourself what she could have done to hold you. What magazines are you reading, and why? What could be going on with the bank teller and her strange expression?  Living your life as a writer is a way of participating fully, but also taking notes as an observer. It’s something that takes practice, but I have found it to be essential. I have been completely stuck in a novel, left it for the day, and then found my answer on the playground or at the library. I am always thinking about my novels.

And, thanks to Joyce Carol Oates, I always sit by the window.

AUTHOR
Amanda Eyre Ward is the award-winning author of How to Be Lost and Sleep Toward Heaven. She lives in Austin, Texas, with her family.

For more information, please visit www.amandaward.com.
   How many times have you listened to a radio commentary and thought that you could do better?  The reality is that you probably can create an opinion piece that is superior to what you just heard.

   In 1995, I was a regular listener to KQED, a San Francisco public radio station. KQED featured  Perspectives, a series of free-lance commentaries. No one was doing environmental pieces. I phoned the editor, pitched the idea, and left my first opinion piece in his home mailbox. With that beginning, I became the environmental expert. Over the years the Internet arrived, editors changed, and my pieces evolved into environmental health issues. Eventually, I added personal stories, as well as musings on family and aging.          

    Before you embark on creating an opinion editorial, plan on intensive marketing research. Determine whether your local public radio station is interested in receiving free-lance commentary. Spend time listening to existing commentaries so you can hear the variety of subjects.

   An excellent source for commentary outlets is the website run by the Association of Independents in Radio, http://www.airmedia.org/. Click on "Member Resources" and then go to the "Pitch Page." Several listings include requests for commentary. An alphabetical program list appears that includes famous outlets like NPR and Marketplace as well as lesser known entities like Sound Medicine and Weekend America. If you submit to a program that is not in your area, be sure to ascertain the recording process. For example, when I did pieces for Marketplace , I recorded at KQED.

   Each public radio station usually has guidelines for initial email submissions as well as three key elements: subject, style, and length. The abbreviated KQED Perspective guidelines that follow are a good example of the three key essentials needed for all commentary:

Subject

   Perspectives are often geared to Northern California issues; state and regional topics are best. Essays on local issues work well if they illustrate larger concerns with which other communities are struggling. Observations on everyday life are frequent topics especially when linked to a broader, more universal idea.

Style

   Most Perspectives are opinion pieces that say what is wrong or right with something, offer a better idea, an insight or an unusual angle on a matter of common interest or concern to our listeners. They are strongest if they draw from personal experience. The best essay, like the best Perspective contains a solid idea that is well-told.

Length

   The time limit for all KQED pieces is two minutes; approximately 350 words. Note your script time by reading aloud, clearly and with feeling. 

   Combine these fundamentals, submit, and be prepared to work with the editor for the final polishing. Once my editor is interested in a piece, we usually go through several drafts before the final recording.  Recently I recorded a KQED Perspective on all the tainted Chinese products that enter the U.S.and how unlikely it is that there will be any new regulations on this avalanche of goods. The opening and closing sentences illustrate successful framing of the piece.

  Opening: "My grandson adores his Thomas train collection. But Thomas is dangerous to his health. Mattel recalled over a million Thomas trains made inChina."

  Closing: "Thomas the train may have been sidetracked, but the global economy locomotive won't be derailed by your health and safety."

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With a Perspective this is Joan Reinhardt Reiss

Joan Reinhardt Reiss is an environmental health consultant, public radio commentator, and dedicated athlete.
One Nap at a Time: A New Mom's Musings on the Writing Life
How Do You Become a Writer?
Five Editing Myths Waiting To Trip Up Your Campaign to Market Your Work
Five Things to Avoid for a Pristine Query Letter
Why Write
Writing "The Trip to Goodbye"
Every Day Should Count
I'll Take a Community With That Book, Please!
How To Improve Your Writing Without Writing a Word
A New Job Requirement for Authors
Rejecting Rejection
Speaking Your Mind
Twelve Rules of Screenwriting
Follow the Energy: Writing Aikido
Zero to Sixty in One Page:Writing Short Fiction
You Gotta Have Friends
A Sudden, Brilliant Burst:
Making Flash Fiction Work
My flash fiction story Highway to the Valley in the July-September issue of WriterAdvice represents a second turn in my post-retirement road. The first was when I took classes and workshops, and started writing poems and short stories. This latest turn, submitting to a contest, is a new experience-quite enjoyable.

I did a lot of writing during a diverse career as a chemist in the scientific instrument industry: brochures, newsletters, and advertising copy in marketing jobs; peer-reviewed papers in scientific journals when working in R&D. Of course, in writing fiction, I had to shift gears and kick up the energy level.

But one change was not required; I was use to writing in the active voice. Most scientific style guides now recommend it, but in the old days the passive voice was preferred, being considered impersonal and objective. A famous exception was the opening line of Watson and Crick’s 1953 blockbuster paper: “We wish to suggest a structure for the salt of deoxyribose nucleic acid (D.N.A.).”

Speaking of DNA, when I was but a zygote, perhaps my double helix specified a writer. Or maybe it was nurture, not nature; my mother was a writer. Fact is, I paid scant attention to literature in my youth, more interested in the Gilbert chemistry set in our damp basement. I made lots of nasty smoke heating stuff with my alcohol burner.

Even in adulthood my fiction reading was limited, but nonetheless of consequence. In Tim O'Brien's award-winning book Going After Cacciato, two stories are intertwined, reality and fantasy. O'Brien blurs the distinction between them. I was fascinated when, at one point in the narrative, I realized that what I was reading was a hallucination. This is the book that inspired Highway to the Valley.

A surprising-and greatly valued-result of winning the contest was receiving written comments from the four judges. All offered kudos, but they also criticized: shifting of past and present tense, parts that were too melodramatic, lack of clarity of what the narrator is suppose to be telling. One judge referred to my “braided narrative,” which it is. But I had not thought consciously about this term and enjoyed googling it and reading about the many examples of this structure. Getting feedback from people who have thoughtfully and critically read my work is golden.

For me such feedback comes most often from small writing groups to which I belong. But aside from this pleasant face-to-face activity, it feels good just to write and be connected with a community of writers through time. July was the 50th anniversary of the publication of Harper Lee’s To Kill a Mockingbird. Though I am in awe of this masterpiece and am remote from her because of the chasm separating our talents, I nonetheless feel a tenuous kinship.

Stephen Bakalyar’s story is archived at (Highway to the Valley) and you’ll find his biography there.
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Nothing could be further from the truth. While the rules of grammar continually evolve, the rules of story do not. They’re fixed, because they stem from the way our brain has evolved. They’re hardwired into the architecture of our very humanness.

And here’s something surprising: the rules of story are often the opposite of what writers think they are. Which is no doubt what prompted Flannery O’Connor to note, “I find that most people know what a story is until they sit down to write one.”

After all, our brain responds to a story like a duck to water-we instinctively know a good story when we hear one. Why? Recent breakthroughs in neuroscience reveal that our brain is wired to respond to story because story is necessary to our survival-it’s how we make sense of the world.

A story is a simulation. It allows us to envision the future, and so plan for it. Thus our brain gives us a reward for paying attention to stories: that delicious dollop of dopamine that fuels our desire to know what happens next.

But when it comes to creating a story, we often believe that what matters most is the writing-luscious language, intriguing dialogue, vivid descriptions, compelling characters. It’s not. Those things are great, but they’re gravy. What matters most is that they’re harnessed to a story that meets the brain’s hardwired expectations.

So, what are the brain’s hardwired expectations when it comes to story?

Here are seven immutable rules:

1. All stories make a point, beginning on page one. A story is designed, from beginning to end, to answer a single overarching question, which complicates as the story progresses. After all, a story is a simulation-it captures our attention because it allows us to vicariously experience what it would be like to navigate a challenging situation.

We need to have an idea of what that situation is from the get-go. It’s like when your friend is rambling on about something that happened yesterday, and you nod and smile politely while a little voice in your head screams, “Okay, okay, but what’s your point?” Same with a story. Think of your story’s point as the context that allows the reader to gauge what things are adding up to.

2. Story is about how someone solves a problem, which is another way of saying story is about change. But here’s the fine print: change results only from unavoidable conflict. Because no one - you, me, or the guy next door-changes unless we’re forced to. Think about it. We swear we’re definitely going to start looking a new job-tomorrow. Which is code for about a week from never. Until one day we show up for work and the door is padlocked, the factory closed, and guess what? It’s tomorrow!

In other words, a story’s job is to shove protagonists into the fray, where they find out what they’re really made of. It’s like that great JFK story. When asked what made him a war hero, he replied, “I didn’t have a choice. They sank my boat.”

3. All story is emotion based. Neuroscience has proven that, as Harvard psychology professor Daniel Gilbert says, “Feelings don’t just matter. They are what mattering means.” In life, if we’re not feeling, we’re not conscious. In a story, if we’re not feeling, we’re not reading. The question is What are we feeling? The answer is The reader feels what the protagonist feels.

The protagonist is our surrogate-our avatar-in the world in which the story unfolds. Can you see the fine print in this one? It means that the protagonist had better be affected by everything that happens and react in a way the reader can see.

4. Story is not about the plot; it’s about how the plot affects the protagonist. This means that everything in a story gets its meaning and emotional weight based on how it affects the protagonist in pursuit of his or her quest. You can have a dramatic event in a story, and we’re talking birth, death, or the fall of the Roman Empire, but if it doesn’t affect the protagonist-if it doesn’t matter to her-then it doesn’t matter to the reader, either. Drama for its own sake means nothing.

5. Story is about an internal journey, not an external one. In other words, a story isn’t about the external events that unfold, it’s about the internal changes the protagonist must make, given those events, in order to achieve his or her goal. At the end of the day, what your reader is aching to know is What would it cost someone emotionally to do that? What would it gain them?

6. Everything in a story must be there solely on a need-to-know basis. When your brain focuses on something, it filters out all unnecessary information, the better to concentrate on the task at hand. And since about 11,000,000 pieces of information bombard your five senses every second, your brain does a pretty good job of it. In a story, that’s your job as writer. Because as far as readers are concerned, there’s a story-reason for everything you tell them, or you wouldn’t waste their time mentioning it.

The problem is that the brain is wired to read meaning into everything, so if you throw in something that might be beautifully written, but that doesn’t have an effect story-wise, readers will try to read meaning into it anyway. And when that doesn’t work? The rush of dopamine that kept them riveted dries up, and they decide to see what’s on TV.

7. In a story, everything that can go wrong, must go wrong-and then some. It helps to think of a story as that annoying schoolyard bully who always taunted, “Oh yeah? Prove it!”

The purpose of a story is to allow your reader to learn from experience-namely, your protagonist’s. Which means that as writers, it helps to be a little bit of a sadist. Because your protagonist has to earn her victory, nimbly snatching it from the jaws of defeat. And the only way she can do that, is if you construct a plot that forces her to face things she’s probably spent her whole life trying to avoid.

This is what the reader comes for - to find out what it would really feel like to suffer the slings and arrows of outrageous fortune, you know, just in case.

And lest it sound as if I’m speaking metaphorically when I talk about the reader “feeling” what the protagonist feels, here’s something to think about. Recent brain imaging studies show that when we’re lost in a good story, the same areas of our brain light up when we read about something happening to the protagonist, as light up when we actually experience it ourselves.

Story is the world’s first virtual reality, and as neuroscience reveals, we have the hardwiring to prove it. Of course, it also helps immensely to get the punctuation right.
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Lisa Cron is the author of the new book Wired for Story, which is overflowing with practical information. Get it or find out more at WiredForStory.com.
When someone asks why write? My answer -- writing is like making love. When they ask how to write? Same answer. For each writer the act of writing is as individual as his/her own personality.

I write because I have to. I have to because I want to. I want to because I love it. When I was a journalist for the Hollywood Reporter magazine and Capital Style, I wrote my pieces in a smart-sassy magazine journalist’s voice. In my head, I was a cross between Rosalind Russell in His Girl Friday and Dorothy Parker. But when I started to write my first novel -- historical fiction set in Paris in the time of the Impressionists, I discovered I had to develop a new way of writing, a new “voice.” This voice was more lyrical, even poetic. I did read poetry to develop a capacity for metaphor. I read or re-visited classic novels written decades, even centuries ago to understand why they endure.

I feel presumptuous giving advice to writers on how to write. There are far better sources for that: E.M. Forester’s Aspects of the Novel is a classic and as useful today as when it was written in 1927. There are dozens of excellent how-to books for writers that outline the craft. Creating Unforgettable Characters by Linda Seger is helpful. Is writing a craft or an art? It’s both. To learn the mechanics of the craft, consult those manuals. To learn the art, consult your heart. I would like to share my experience writing my first novel and hope it resonates with other writers.

Inspiration. I believe the inspiration, the idea, for a book comes from the Universe. In my experience, my novel came to me as I was studying for an exam on the Impressionists for my class at Christie’s Education graduate program. For me, reading that art history textbook was as fascinating as reading a novel. Were there any novels about these people I wondered? In the year 2000, I didn’t know of any. I had seen clips of a film about Vincent Van Gogh starring Kirk Douglas. And of course, the musical Gigi loosely based on a story by Colette. But these were both Hollywoodized and set after the truly important years of 1860-1870.

Characters. My novel began with the characters. I knew it was important for my main characters to change as they experienced their lives. I wanted the heroine, in particular, to become a changed person at the end of the story from who she was in the beginning because that is true to real life. I wrote concise back-stories on index cards for each character so I would know where/when they were born, their parentage, their childhoods -- all the factors that shaped them to become who they were in the novel. I didn’t use the back-story in the narrative, but the footprint was there between the lines.

Place and time. The more hours I spent at the library researching the history, the art, the politics, the changes in technology and social relations, the more at home I felt in that setting and knew I could transport others there with me. The number of reference books I read is prodigious. But I’m a nerd and love that aspect of writing. I worked as a library assistant in college and still feel in a safety cocoon in the musty stacks of a library.

Plot. Plot unfolds as life does -- as a consequence of characters’ choices, actions and reactions. In my case, plot was also guided by history because historical fiction must be accurate at all costs on the “history” side. The fiction side can be pure fun. Writers are all a bit mad, I think, and I am no exception. I remember waking up in the middle of the night, hearing in my head the perfect dialogue between two of my characters for a scene. Of course, I got up and scribbled down some notes before falling back asleep.

Music true to the time period was helpful for me at some points in the narrative process. I deduced that listening to the music that my characters would have listened to in 1867 would help put me in their world. It was transgressive and I credit the verisimilitude of some emotional passages in the book to those waltzes of Strauss and Offenbach.

Polishing. Finally, the most enjoyable part of writing for me is rewriting. It feels like putting the final touches on a painting, adding highlights and correcting mistakes. I remember spending three hours changing the wording on just one paragraph. But what a paragraph it turned out to be!

Writer’s Block. For me, it doesn’t exist. If you have something to say, then write. If you don’t, go do something else. Come back when you do. Then you can write a heartbreakingly beautiful novel and experience the joy of those two little words . . .
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Debra Finerman attended Christie's Graduate Program in Connoisseurship and the Art Market. Mademoiselle Victorine: A Novel(Published by Three Rivers Press. July 2007;$13.95US/$17.95CAN; 978-0-307-35283-5) is her first work of fiction after a career as a journalist in Los Angeles and Washington, D.C. She worked for The Hollywood Reporter Magazine, Beverly Hills Today, Beverly Hills Magazine and Capital Style. She currently lives in New York and Connecticut.
WHAT WORKS AND WHAT DOESN’T
Some Comments About The 2007 Flash Prose Entries

Pat Schneider, author of Writing Alone And With Others says, “If you do not record your own story, your tiny bit of the history of the human race is lost. Shakespeare wrote Shakespeare’s vision. Dickinson wrote Dickinson’s.

“Who will write yours, if you do not?”

She makes a significant point that writing teachers sometimes overlook. Nobody sees the world as you do. No one can tell your stories from your unique point of view. Your truths will resonate if you dig deeply and present them well. Be true to your voice. It’s your strongest tool.

I asked the four judges for the 2007 Flash Prose Contest, who were last year’s winners, to rank the finalists and make comments. Here’s a sampling of what worked for Lyn Halper, Jennifer Hurley, Kirsten Beachy, and Mary Vallo. These statements are listed in random order.

    •   Clever and engaging.
    •   The prose is simple, powerful, and avoids sentimentality.
    •   Interesting plot, good characterization and irony.
    •   Descriptive language.
    •   Very moving.
    •   The strength of this story is in the writing -- its smooth and succinct.
    •   Original and diverting.
    •   Catchy ending!
    •   Good visuals.
    •   The narrator's sense of alienation is palpable.
    •   Some interesting twists and turns.
    •   Delivers a “punch” with subtlety and nuance.
    •   We perceive what’s happening through the sounds.
    •   Well-crafted sentences.
    •   Draws reader into internal thoughts and fascinating perverse logic.

And here are 10 concerns the judges noted:

    •   It tries so hard we’re aware of the effort.
    •   Becomes disappointingly sentimental.
    •   Lack of “punch.”
    •   There isn’t much tension, and the writing feels strained at times.
    •   At the end, I want more.
    •   The story is too predictable.
    •   The subject is clichéd.
    •   Character's motivations not entirely clear.
    •   The story goes a little over the top.
    •   What if the story stopped earlier?

WARNING: What works in one story may not in another. What appeals to one reader may bore another. One critique does not fit all. Don’t try to copy someone else’s style. Instead, hone your own until it sparkles.

Reading the submissions for two different prose contests in the last two months made me realize that a writer’s authentic voice is a unique gift. It becomes powerful when it is shared with readers.

Voice makes a story clever and engaging. It turns simple prose into powerful prose. It is original and its twists and turns surprise the reader. It delivers punch with subtlety and nuance. It draws readers into the internal thoughts and unique logic of unique characters. So watch your technique and develop your details, but above all let your authentic voice ring true.

As noted author Barbara Ueland says, “Everybody is talented, original, and has something important to say.”
April 2013 - June 2013