Marketing Advice

Fall 2021 ~~ Building a Marketing Support System Without Selling Anything

“Can you look in their books and see if they list a publicist or two?” If you Google “Tips for Book Marketing in 2021,” you’ll find plenty of openings, opportunities, and sites with promises that seem too good to be true. Use discretion if you go that route. Use the same intelligence you brought

Summer 2021 ~~ Marketing Advice

By B. Lynn Goodwin

Be your own best advocate. ~~Michael J. Coffino Book Promotion via the Audio Interview By Michael J. Coffino Book promotion is relentlessly exhausting. That is especially true when it comes to a campaign of radio interviews and podcasts. Whether the return on book sales from audio interviews is worth the time and money they command

Spring 2021 Book Marketing Resources

By B. Lynn Goodwin

“I like FREE and use it to build readership, fans, and followers which leads to sales.” ~~Valerie Allen More marketing advice coming very soon. Short Stories as Promotion? An Interview with Valerie Allen by Carolyn Howard-Johnson The word “influencer” may be overused so I tend to avoid it. But my online friend Valerie Allen embodies

Winter 2021 ~~ Marketing in the Time of COVID

By B. Lynn Goodwin

“Life is about success, not perfection…and so is marketing.” – Rob Eagar Marketing During the Time of COVID Many authors are turning to social media to boost their sales. Amazon sales are up for many books. So are Barnes and Noble. Bookshop.org will post your books and you can become a partner there. Use Goodreads

Fall 2020 Marketing Advice

By B. Lynn Goodwin

“My mom and dad were actors when they were younger and had a horrible experience of it. My dad became a literary agent and my mom a casting director.” ~~Daniel Radcliffe, aka Harry Potter Can’t find an agent? Don’t want to work with one? Try these companies found on Author’s Publish, https://www.authorspublish.com/ten-respected-publishers-that-accept-unsolicited-submissions/. Thank you

Summer 2020– Marketing News

By B. Lynn Goodwin

You can find this and many other wonderful resources at https://hotsheetpub.com/book-publishing-news/. Thanks to Jane Friedman for providing so many wonderful resources. OPPORTUNITY: SHARE A MARKETING SUCCESS TIP: Are you a book marketing expert? Are you a writer who tried something that worked? Do you want to recommend a publicist who helped you out?

Spring 2020–Tips on Marketing from the Back of an ARC

By B. Lynn Goodwin

“Book marketing is like opening doors for your readers to find you, not a stick you hit them with.” ― Heather Hart Marketing is tough. To guide you, I’ve adapted some of the Marketing Campaign and Promotion items listed on an ARCs that I just finished. The links will lead you to additional ideas.

Winter 2020 — Market Your Work to Contests & Agents

By B. Lynn Goodwin

“ Too often writers submit to agents and editors without having any credentials, but winning a writing competition—especially a well-known one—gives you immediate credibility and something to add to your writing resume.” —Brian Klems, writer, speaker, freelance editor, husband, softball player, perennial fantasy sports underachiever, Huffington Post contributor, N64 Golden Eye Champion, Saved by the Bell

Fall 2019 Marketing Advice

By B. Lynn Goodwin

Did you read John Koehler’s advice on the Writing Advice page? He had a lot of good thoughts to share. He also has a resource page, a list of publicity experts that Koehler Books recommends. He agreed to let me share that as well. Go to http://www.koehlerbooks.com/about/experts/. Click on the View Info button for