Marketing Advice

“Beyond traditional marketing efforts, another key step in raising one’s author profile is to create a website that can serve as a central hub for your brand, allowing potential readers and publishers to learn more about you, explore your books, and stay connected.”   ~~J Manning A Guide to Building (and Promoting) Your Author Website

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“To market successfully, you’ll have to connect with this readership’s unique aspects.”  ~~Eleanor Hecks 5 Marketing Strategies for YA Authors to Engage Young Readers By Eleanor Hecks Writer Advice EDITOR’S NOTE: If you’re a YA author reading this, I’d be interested in collaborating on publicity. I have 2 books on the market, Talent and Disrupted,

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Using Google Ads to Market Your Author Website? Here’s What You Need to Know An article from Forbes highlights that the self-publishing industry has grown exponentially in the past decade. Over the last five years alone, WordsRated found that the number of self-published books has increased by 264%. However, this also means that competition has

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“How can writers harness this tool effectively?” Is Influencer Marketing Effective for Authors? Influencer marketing has become a powerful tool across various industries. In recent years, social media platforms like TikTok have been key in driving literary interest. According to the New York Times, authors sold 20 million printed books in 2021 thanks to influencers

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EDITOR’S NOTE: I shared this earlier, as a post from a WOW book tour, but felt it was worth repeating. Thanks for sharing your experiences, Kim. If you have a marketing story you’d like to share or a question you’d like to ask, please send your query or question through the contact box on the

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“I know how teens sound and I know what they want at least as much as they do.”  ~~B. Lynn Goodwin  Take a Look at the Disrupted Blog Tour I strongly recommend WOW’s blog tours for any woman who wants to promote her book. Or invent your own blog tour. Disrupted is the title of

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              Photo by Suzanne LaFetra Collier Overcoming the Odds Marketing your book can be tough. That’s probably why so many people have found a niche helping people reach a wider market. Admittedly these people charge for their services, but they can show you the ropes and help you make

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“The kind of marketing that will get done is, for the most part, the kind that’s enjoyable.” – Lisa Velthouse So Many Books—So Little Time Whether you have an agent and a major publisher, you’re working with an indie or hybrid press, or you’re self-publishing, most of the marketing duties will fall to you. If

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“Podcasting is great. Total freedom.”   ~~Bill Burr, Comedian Podcasters Are Looking for You Part of a good marketing strategy is finding podcasters that will interview you and linking those interviews to your webpage. Here are some steps to help you do that: Find podcasters that deal with your genre. A few possibilities are listed

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“Fiction writers who don’t identify a specific target audience beyond readers of their genres will have a greater challenge finding their audience.”    ~~Jill Hedgecock Book Marketing for Fiction Writers: Find Your Fan Base by Jill Hedgecock Whether you are traditionally published or an indie author, marketing is a critical part of the book publication

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