“How can writers harness this tool effectively?” Is Influencer Marketing Effective for Authors? Influencer marketing has become a powerful tool across various industries. In recent years, social media platforms like TikTok have been key in driving literary interest. According to the New York Times, authors sold 20 million printed books in 2021 thanks to influencers
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Spring 2024 ~~ Marketing
EDITOR’S NOTE: I shared this earlier, as a post from a WOW book tour, but felt it was worth repeating. Thanks for sharing your experiences, Kim. If you have a marketing story you’d like to share or a question you’d like to ask, please send your query or question through the contact box on the
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Winter 2024 Marketing Advice
“I know how teens sound and I know what they want at least as much as they do.” ~~B. Lynn Goodwin Take a Look at the Disrupted Blog Tour I strongly recommend WOW’s blog tours for any woman who wants to promote her book. Or invent your own blog tour. Disrupted is the title of
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Fall 2023 ~~ Marketing Advice
Author Lloyd Devereux Richards of the BookTok hit Stone Maidens & the just released sequel Maidens of the Cave (Harper Collins, William Morrow imprint) Editors Note: I’m grateful for Mr. Richards’ important tip. Who do you know who makes BookTok videos? If you are a BookTok videographer, we’d love to talk with you. Mobilize Readers
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Summer of 2023 ~~ Marketing Advice
“Who will the book appeal to?” ~~B. Lynn Goodwin Try Groups, Reviewers, and More By B. Lynn Goodwin Of course you should write whatever you want. That goes without saying, but what if it’s not a general interest book and you’re not a well-know author? How do you market it? One way is to
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Spring 2023 ~~ Book Marketing Ideas
Photo by Suzanne LaFetra Collier Overcoming the Odds Marketing your book can be tough. That’s probably why so many people have found a niche helping people reach a wider market. Admittedly these people charge for their services, but they can show you the ropes and help you make
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Winter of 2023 — Marketing Advice
“The kind of marketing that will get done is, for the most part, the kind that’s enjoyable.” – Lisa Velthouse So Many Books—So Little Time Whether you have an agent and a major publisher, you’re working with an indie or hybrid press, or you’re self-publishing, most of the marketing duties will fall to you. If
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Fall 2022~~ Marketing Advice
“Podcasting is great. Total freedom.” ~~Bill Burr, Comedian Podcasters Are Looking for You Part of a good marketing strategy is finding podcasters that will interview you and linking those interviews to your webpage. Here are some steps to help you do that: Find podcasters that deal with your genre. A few possibilities are listed
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Summer 2022 — Marketing Advice
“Fiction writers who don’t identify a specific target audience beyond readers of their genres will have a greater challenge finding their audience.” ~~Jill Hedgecock Book Marketing for Fiction Writers: Find Your Fan Base by Jill Hedgecock Whether you are traditionally published or an indie author, marketing is a critical part of the book publication
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Spring 2022~~Marketing Advice
Editor’s note: If you want to make money from your writing, this article by Larry Henderson should help you gather a following and get paid on Instagram. Instagram Affiliates VS Instagram Influencers: What is The Difference? By Larry Henderson Instagram has become one of the most popular social media platforms on the web
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Winter of 2022 ~~ Marketing Advice
Your chance to contribute is below Fauzia Burke’s article. Hope you’ll read both. Which Social Media Platforms Should I Use? By Fauzia Burke, Book Publicist . Publishing Consultant . Entrepreneur . Speaker . Author Fauzia Burke.com No matter what you write or how you choose to publish, the majority of authors can agree on one thing:
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Fall 2021 ~~ Building a Marketing Support System Without Selling Anything
“Can you look in their books and see if they list a publicist or two?” –B. Lynn Goodwin 🎤 The Times They Are A–Changing If you receive the quarterly e-mail from Writer Advice, you might have seen my invitation which said, “I’d love to hear what you think is better and what is more
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