How Will You Reach Your Audience?
Marketing experts encourage writers to define their brand.
- What’s your genre?
- Who’s your audience?
- What makes your writing unique?
Have an author website.
- Make it yourself with WordPress, Wix or the provider of your choice.
- Have a professional put it together.
- Look at author websites to get ideas.
Encourage friends, family, peers, colleagues, and your writing group to tell others about your book.
- At club meetings
- At work
- Through social media
Find places to do a book signing.
- Libraries
- Indie bookstores
- Local author events
Remember Tupperware parties?
- You have copies of your book
- You bring the refreshments
- Consider giving away an older book out of your personal library with each sale. You’ll be making space for new work in your life
Remember guest speakers in classes?
- Find the teachers of classes that can relate to your That goes back to knowing your audience.
- Ask if they’d be open to a guest speaker.
- Offer a free book for them or their school library.
Did I forget to mention Social Media?
- Substack
- Blue Sky
- TikTok
I’ve barely scratched the surface. Where does your audience hang out?
If you have more than one brand or more than one audience, reach out with your website and use incentives. Let us know the steps you’re taking, okay? If you do so, I’ll be happy to send you one of my books in exchange for an honest review. That way we’re supporting each other.
