“…based on second hand knowledge and first-hand experience, a successful online marketing cocktail looks like this: Equal parts hard work, talent and persistence, shaken for a long, long, long, long time, and some luck skewered onto a toothpick and thrown in for good measure.”
― Kristin Weber
MARKETING: A Different Skill Set
Marketing requires a different skill set from writing. Some people market their books beautifully, and maybe some talk a good game but aren’t all that successful.
Instead of talking about marketing this quarter, I’m going to share some resources. Find something repeated in more than one article? It might well be worth pursuing.
This guest post on renowned expert Jane Friedman’s site gives lots of good tips. Don’t let the 2018 date concern you. If you need resources, this article is filled with them.
Finalizing the submission you’re about to market? You’ll learn a lot from Rebirthing Your Writing with Dinty Moore and Allison K. Williams. These experts know what they are doing.
- Maybe I should add a contest for teens on Writer Advice.
- Maybe I need to do something more assertive, like checking with high school journalism classes to see if anyone wants to interview an author or arrange an event. I’d be helping them be of service and they’re helping me get the word out. This just might be a win-win – even in a pandemic.
- See how one idea can lead to another?
Do a google search entitled “Marketing + (your genre)” brings up for you. Also try a search for “Bloggers + (your genre)” and Influencers + (your genre).”
There are more and more contests for indie published and self published work all the time. They charge fees, so set a budget and pick two or three that you think might work for you.
You’ll find some fresh ideas in Writer’s Digest’s article, “What Starting a Business and Launching a Book Have in Common: It’s All About the Investment.”
Speaking of investments, invest some time and energy in supporting the work of author’s you like. Years ago I started Writer Advice so that I could interview authors and have a place where I could share the advice they gave. It seemed like a win-win, and the authors I interviewed felt the same way. A kind word, a thank you, and sharing a passage you liked can all go a long way when you are investing in relationships with your fellow authors.
Offer to talk to people in libraries, book clubs, classrooms, lecture halls, and coffee shops. Talk about your books and your beliefs.
Final suggestion: Do a little bit of marketing every day—at least 5 days a week. Keep at it. Things will begin to click and one connection will lead to another. If you’re published, and even if you’re not, please take a look at a sample author page on Amazon.
Okay, my author page. What will yours look like?