Photo by Suzanne LaFetra Collier
Overcoming the Odds
Marketing your book can be tough. That’s probably why so many people have found a niche helping people reach a wider market. Admittedly these people charge for their services, but they can show you the ropes and help you make the best use of your time and investment.
I paid a publicist in South Carolina, and she gave me some good ideas. Then a writing colleague of mine walked into her bookstore. Follow the arrow to see what she found. When she sent everyone in our group the picture, I felt validated. You will too.
Warning: If it seems too good to be true, it probably is. Trust your instincts, though, and don’t be afraid to hire people to do some of the work for you.
The list below of popular book marketing blogs comes from Feedly.com, a business oriented site that seems to have vetted these sites.
Author Marketing Experts
https://www.amarketingexpert.com
&
The Official Book Buzzer Blog
Book Marketing Buzz Blog
https://bookmarketingbuzzblog.blogspot.com
Build Book Buzz
Book Baby Blog
If you like what you see here, go to https://feedly.com/i/top/book-marketing-blogs . You’ll find 15 more sites there. Peruse them all and pick the ones that you think will be most helpful for you.
This site from Ingram Spark, https://www.ingramspark.com/blog/what-to-include-in-your-book-marketing-strategy, offers plenty of tips. They’re in the business of distribution, so a look at this site is worth your time.
Scribe Media offers these 19 tips from successful writer Tucker Max.
https://scribemedia.com/how-to-promote-book/
Do you have a local newspaper either in print or online? Why not send them your sell sheet and ask if there’s a reporter who’d like to interview you or a book review columnist looking for local authors? Or offer them an article about your book. There’s no link for that, but if you have questions, feel free to ask.
- Do you have marketing tips that have worked?
- How did you connect with customers?
- How did you land a reading in a bookstore or library?
- Have an e-mail that brought you customers?
We’d love to hear your success stories.
The fastest way to let us know is by posting something in the comments below. Why not give it a try? You might wind up with a request for an article about your success. Those who share increase their own benefits.
Do you have a marketing tip to share? Please write to us through the Contact Box on the main page. We’d love to hear from you.
B. Lynn Goodwin, editor