“Book marketing is like opening doors for your readers to find you, not a stick you hit them with.” ~~
Are you an marketer with guidelines to share? Click on the contact button or share in the comments.
Heather Hart has a valid point in the quote above. Of course marketing matters, but your brain matter may prefer other activities–like writing.
Want to leave marketing to someone else? There are people who will teach, advise, and help you. Be wise. Be careful. Trust your best instincts. If it sounds too good to be true, it probably is. If it sounds like it will work, please give it a try.
Take a look at these websites, where others offer strategies. Pick and choose what is right for you. There are many, many links on each page, so I will say no more here.
Is marketing free? Not really. Not unless you are already a multi-million dollar seller. So pick wisely. Know what you are buying and get an idea of any company’s success rates. Here are some places where you can start.
New York Book Editors
Social Media Just for Writers
You might also look up
The Frugal Book Promoter by Carolyn Howard-Johnson
Guerrilla Marketing for Writers by Jay Conrad Levinson and others
Your First 1000 Copies by Tim Grahl
PR for Poets: A Guidebook to Publicity and Marketing by Jeannine Hall Gailey
Online Marketing for Busy Authors by Fauzia Burke
How to Blog a Book by Nina Amir
Find your audience and search for the groups where they hang out. If you have another page to recommend, please add it in comments.
If you’re not sure whether your book is ready to market, please click on Manuscript Consultation and see if I can give you a hand. Thanks!
From the Jan-March issue: ✍️
Sometimes marketing feels like a hit or miss venture. What are non-fiction editors looking for? Here are 7 tips that may help you figure it out.
Originality–They’ll appreciate a new thought, a new perspective, or a new lens on an old problem. Wouldn’t you?
Credentials–Most editors value life experience as well as academic credentials. Write about the trends you see that aren’t being shared. Share what’s going on in your backyard, at your child’s school, at the office. What’s universal in it? Why does it matter?
Research–Research can be a credential depending on your sources. The Internet is great, but sometimes libraries go deeper–especially libraries on college campuses. As you research, consider opposing points of view. The more sophisticated magazines want well-rounded pieces. Research the publications you want to work with as well as the subjects you’re writing about.
New discoveries–What are the people around you talking about? How do you feel about it? What’s trending in your area? Any idea why? Talk to people, dig deeply, and tell the stories that only you can tell.
Suitability–Tailor your writing to the magazine. Even if your article is brilliant, if the issue is about technology don’t send them your article on safety for 10 to 13-year-olds unless the fit is obvious. Sometimes they want quick reads and sometimes they want in-depth analysis. Read the magazines you’re submitting to. It’s the quickest way to learn their tastes and preferences.
Confidence, flexibility, and humility– Be yourself. Be the person you would like to work with. There are plenty of writers available. The query letters that win me over are written with assurance and poise that sets up an expectation. The ones that disregard my guidelines tell me that the writer’s brain might be wired differently, a nice way of saying they should go back, reread, and make a check-list if necessary.
Small victories– If you’re told “Please try us again” whether the submission is fiction or non-fiction, celebrate the inkling of interest. Keep writing. Trust that more will follow. No one can share your story but you.