share your story suggestion on a sticky note against grained wood
Here are some insider tips from Marketing with Koehler Books. They’re the company that published two of my books, Talent, and Never Too Late: From Wannabe to Wife at 62.
WISE ADVICE FROM KOEHLER BOOKS WITH NOTES FROM WRITER ADVICE
KOEHLER BOOKS shares ideas for marketing that include using social media platforms, offering a monthly email newsletter, blogging and more. Quotations from Marketing with Koehler Books are in black. The editor’s notes come from B. Lynn Goodwin. If a link doesn’t work, please let us know.
Each month, we feature our latest releases in a roundup post, and every book also receives its own dedicated post. We love celebrating our authors, so don’t forget to tag us in your own posts—we’re always happy to reshare your content and help amplify your message.
You can share your posts with individuals and organizations. Tagging is an easy way to do it.
NEWSLETTER – The Böokshelf
The month your book launches, it will be featured in The Böokshelf, our monthly newsletter that reaches readers and writers. We encourage all of our authors to subscribe to our newsletter, aswell as share the link with their friends, family, and audience, so that they can follow along as well.
Editor’s Note: If your publishing company doesn’t have a newsletter, you can start your own. Substack is full of newsletters or you can do one that goes out to everyone on your mailing list.
Bonus Content & Extra Spotlights
In addition to our standard promotions, we also create a rotating lineup of bonus content that highlights our authors in fun and meaningful ways. Participation in these features often depends on how active you are with your own marketing efforts—so the more you engage online, the more opportunities we’ll have to collaborate!
Editor’s Note: The more you post the more responses you’re likely to have. Warning: You are always free to employ someone to do this, but as buyers should beware.
Author Interviews
We conduct monthly author interviews that are shared on our website and in The Böokshelf. They’re a great way to dive deeper into our authors’ stories, processes, and publishing journeys.
Editor’s Note: You can see samples of Writer Advice Author Interviews by clicking on the link. While we can’t guarantee that we’ll interview you, it never hurts to ask. We like interviewing the authors of memoir, YA, women’s fiction, some mysteries and psychological thrillers and books with an interesting slant on life. @e’re also interested in interviewing editors, publicists, and other support people. Send an e-mail through the Contact Box at the bottom of the home page and tell us a bit about your story or services.
Guest Blog Posts
Got insights to share about writing or publishing? We often invite authors to contribute guest blogs. If you’ve got an idea, let us know—we’re always open to collaboration!
Editor’s Note: We’ve published several that are writing and marketing tips by authors participating in the WOW blog tours. We want pieces that are original, helpful, and not published elsewhere. Suggested length is 350-500 words.
LinkedIn is where we share a mix of author news, interviews, and blog features. Tag us in your posts, and we’ll be glad to reshare them with our community.
Editor’s Note: You can post your own notices on LinkedIn. If you have something to give away–like a sample chapter, that will draw more readers to your page.
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Wise Advice: The more we see you engaging with your audience, the more opportunities we’ll have to highlight your work in creative ways. Start by promoting your book in 50 words or less in the comments below.
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