“Book marketing is like opening doors for your readers to find you, not a stick you hit them with.”
― Heather Hart
Marketing is tough. To guide you, I’ve adapted some of the Marketing Campaign and Promotion items listed on an ARCs that I just finished. The links will lead you to additional ideas.
- Independent Bookseller Outreach and Indie Next Campaign
https://www.indiebound.org/indie-next-list
- Library marketing and outreach including Library Reads Campaign
https://libraryreads.org Be sure to check their resources page!
- Campaign tie in with (appropriate holiday)
https://www.calendar-365.com/holidays/2020.html
- Author tour – Virtual tours are all the rage these days
https://www.tckpublishing.com/virtual-book-tours/
http://ramonamorrowbooks.com/Virtual-Book-Tours.php They list a YA blog tour which I may try when the second edition of Talent comes out (now moved to fall in the hopes that we can have face-to-face events)
5. ARCs (Advanced Review Copies) available at ALA
6. Strategic advertising including e-newsletters and digital and print paid promotion
Look up your local papers even if they are online
Go big: Submit to the New York Times, the LA Times, and the Washington Post—The worst they can do is ignore you and pass the book along—maybe to an intern who will love it and write a wonderful review on Amazon.
- Digital ARC available on Edelweiss
- and NetGalley
Want to share a marketing tip or two with Writer Advice? Use the contact button to tell me what you’d like to share.
